MBA Syllubus JNTU - [PDF Document] (2024)

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ACADEMIC REGULATIONSCOURSE STRUCTURE

&DETAILED SYLLABUS

for

Master of Business Administration(MBA)

(Effective for the students admitted from the Academic Year 2011-12)

GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGYGOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGYGOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGYGOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGYGOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY(Autonomous Institute under JNTU Hyderabad)Bachupally, Kukatpally, Hyderabad - 500 090

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Academic Regulations

Master of Business Administration (MBA) degree of Jawaharlal NehruTechnological University Hyderabad (JNTUH) shall be conferred on a Studentwho is admitted to the programme and fulfills all the requirements for the awardof the degree.

1. Admissions

Admission to the MBA Programme shall be made subject to the eligibility,qualifications and specialization prescribed by the Institute/ University fromtime to time. Admissions shall be made either on the basis of the merit rankobtained by the qualifying student at ICET conducted by the University orA.P State Government or on the basis of any other order of merit approved bythe University, subject to reservations as prescribed by the Government fromtime to time.

2. Award of MBA Degree

A student will be declared eligible for the award of the MBA Degree if he/shefulfills the following academic requirements:

(a) A student shall be declared eligible for the award of MBA degree, if hepursues a course of study and completes it successfully for not less thantwo academic years and not more than four academic years.

(b) A student, who fails to fulfill all the academic requirements for theaward of the degree within four academic years from the year of theiradmission, shall forfeit his seat in MBA course.

3. Course offered

The course offered is Master of Business Administration (MBA).

4. Medium of Instruction

The medium of instruction (including examinations and reports) shall beEnglish.

5. Course Pattern

(a) Each Academic year of study is divided into two semesters. Thefollowing is the credit structure:

Theory Subjects: 92 Credits; Practical: 04 Credits; Seminar & Activities: 08 Credits; Project work: 16 Credits. Total credits: 120.

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(b) All the registered credits shall be considered for the calculation of thefinal percentage of marks.

(c) Minimum number of instruction days in each semester is 90.

6. Attendance Requirements

(a) A student shall be eligible to appear for the end semester examinationsif he/ she acquires a minimum of 75% of attendance in aggregate ofall the subjects in the semester.

(b) Condonation of shortage of attendance in aggregate up to 10% (65%and above and below 75%) in a semester may be granted based onmedical grounds with sufficient medical proof. A committee headed byDean (Academic Affairs) shall be the deciding authority for grantingthe condonation.

(c) Students who have been granted condonation shall pay a fee as decidedby the Academic Council.

(d) Shortage of Attendance below 65% in aggregate shall in NO case becondoned.

(e) Students whose shortage of attendance is not condoned in any semesterare detained and are not eligible to take their end examination of thatsemester. They may seek re-registration for that semester when offerednext with the academic regulations of the batch into which he/she getsre-admitted.

7. Paper setting, Evaluation of Answer Scripts, Marks and Assessment

(a) The following is the marks distribution for the subjects.

(b) Paper setting and Evaluation of the Answer Scripts shall be done as perthe procedures laid down by the Academic Council from time to time.

(c) Internal evaluation in Theory subjects:

The marks for internal evaluation are 40. There shall be 2 midtermexaminations during the semester. The first midterm examination shallbe conducted from the first 50% of the syllabus and second midtermexamination shall be conducted from the remaining 50% of the syllabus.

End exams (External) Internal Total

Theory 60 40 100Practical 60 40 100Seminar - 50 50

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The midterm examinations are evaluated for 40 marks and the better ofthe two midterm examinations shall be taken as the marks scored byeach student.

(d) Internal evaluation in Practical/Lab subjects:

The marks for internal evaluation are 40. Day-to-day work in thelaboratory: 20 marks.

Two internal tests: Each of 10 marks (conducted by the concernedlaboratory Faculty members).

The end examination shall be conducted at the end of the semesterwith the laboratory Faculty as internal examiner and an externalexaminer as appointed by the Controller of Examinations.

(e) Internal Evaluation of Reports and Activities:

The marks for internal evaluation is 50. A student has to secure aminimum of 50% marks for to be declared as successful. A student hasto give a seminar on the Reports/ Activity being carried out and theassessment will be done by a Departmental Review Committee (DRC),consisting of (i) The Head of the Department and (ii) two Senior FacultyMembers of the Department nominated by the HOD.

(f) Evaluation of Project Work:

A Project Review Committee (PRC) of the college is to be constitutedwith Principal/Director as chairperson, heads of the departments, whichare offering PG courses, and two other senior faculty members of thedepartment offering MBA.

(i) A candidate is permitted to register for the project work aftersatisfying the attendance requirement of all the courses (theoryand practical courses) for II year I Semester.

(ii) After satisfying the registration requirements, a candidate ispermitted to register for the project work after satisfying, the title,objectives and plan of action of project work to the departmentalcommittee for its approval. Only after obtaining the approval ofdepartmental committee the student can initiate the project work.

(iii) The work on the project shall be initiated in the beginning of thefourth semester and the duration is 45days in II year II semester. Acandidate is permitted to submit project report only aftersuccessful completion of all theory and practical course with theapproval of PRC not earlier than 45 days from the date ofregistration of the project work. For the approval of PRC the

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candidate shall submit the draft copy of the thesis to the supervisorand shall make an oral presentation before the PRC.

(iv) The candidate shall submit status of the report in two stages atleast with a gap of 20 days between them.

(v) Two hardcopies and one soft copy of the project reports certifiedby the supervisor and HOD shall be submitted to the department.

(vi) The project report shall be adjudicated by one external examinerselected by the controller of examinations out of 5-member panelsubmitted by the department, who are eminent in that field ofstudy. The Viva-Voce examination shall be conducted by a Boardconsisting of the Supervisor, HOD and the External Examinerwho adjudicated the project work. The Board shall jointlyevaluate the student’s performance in the project work as:

A - Excellent, B - Good, C- Satisfactory or D – Unsatisfactory

(vii) If the report of the viva-voce is not satisfactory, the candidatewill retake the viva-voce examination after three months. If hefails to get a satisfactory report at the second viva-voceexamination, he will not be eligible for the award of the degree,unless the candidate is asked to revise and resubmit. If the reportof the examiner is unfavorable again, the report shall be summarilyrejected.

8. Recounting of marks in the end examination answer books:

A student can request for re-counting of his/her answer book on payment ofa prescribed fee.

9. Re-evaluation of the answer books:

A student can request for re-evaluation of his/her answer book on payment ofa prescribed fee.

10. Supplementary examinations:

A student who has failed in an end semester examination can appear in asupplementary examination, as per the schedule announced.

11. Malpractices in Examinations:

Disciplinary action shall be taken in case of malpractices during Mid/ Endexaminations as per the rules framed by the Academic Council.

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12. Academic Requirements

(a) A student shall be deemed to have secured the minimum academicrequirement in a subject if he/ she secures a minimum of 40% of marksin the End Semester Examination and a minimum aggregate of 50% ofthe total marks in the End Semester examination and Internal Evaluationtaken together.

(b) In order to qualify for the award of M.B.A Degree, the student shallcomplete the academic requirements of passing in all the Subjects asper the course structure including Seminar and the Project.

(c) In case a Student does not secure the minimum academic requirementin any subject (as per Para 6), he/ she has to reappear for the end SemesterExamination in the subject, or re-register the same subject when nextoffered or re-register any other specified subject, as may be required.However, one more additional chance may be provided for each student,for improving the internal marks provided the internal marks securedby a student are less than 50% and he/ she failed in the end SemesterExamination. In the event of taking another chance for re-registration,the internal marks obtained in the previous attempt are nullified. Incase of re-registration, the student has to pay the re-registration fee foreach subject, as specified.

13. Award of Degree or Class

After a student satisfies all the requirements prescribed for the completion ofthe Degree and becomes eligible for the award of the MCA Degree by JNTU,he shall be placed in one of the following three classes:

14. Withholding of Results

If the student has not paid dues to the Institute/ University, or if any case ofindiscipline is pending against him, the result of the student (for that Semester)may be withheld and he will not be allowed to go into the next Semester. Theaward or issue of the Degree may also be withheld in such cases.

Class Awarded % of Marks Secured

FIRST CLASS with DISTINCTION Marks > 70%FIRST CLASS 60% < Marks < 70%

SECOND CLASS 50% < Marks < 60%

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15. Transfer of students from the Constituent Colleges of JNTUH or fromother Colleges/ Universities

Transfer of students from the Constituent Colleges of JNTUH or from otherColleges/ Universities shall be considered only on case-to-case basis by theAcademic Council of the Institute.

16. Transitory Regulations

Students who have discontinued or have been detained for want of attendance,or who have failed after having undergone the Degree Programme, may beconsidered eligible for readmission to the same or equivalent subjects as andwhen they are offered.

17. General Rules

a) The academic regulations should be read as a whole for the purpose ofany interpretation.

(b) In the case of any doubt or ambiguity in the interpretation of the aboverules, the decision of the Academic Council is final.

(c) In case of any error in the above rules and regulations, the decision ofthe Academic Council is final.

(d) The college may change or amend the academic regulations or syllabiat any time and the changes or amendments made shall be applicableto all the students with effect from the dates notified by the college.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGYMaster of Business Administration

COURSE STRUCTURE AND SYLLABUSI MBA I Semester

Subject Code Subject Title L P C Max. MarksInt Ext

GR11E5001 Managementand OrganizationalBehavior 4 - 4 40 60

GR11E5002 Managerial Economics 4 - 4 40 60GR11E5003 Research Methodology

and StatisticalAnalysis 4 - 4 40 60GR11E5004 Business Communication

and Soft Skills 4 - 4 40 60GR11E5005 Financial Accounting

and Analysis 4 - 4 40 60GR11E5006 Business Law and

Regulation 4 - 4 40 60GR11E5007 Computer Applications

in Business - (Lab) 2 2 4 40 60GR11E5008 Company Analysis

Report 2 - 2 50 _Total 28 2 30 750

I MBA II SemesterSubject Code Subject Title L P C Max. Marks

Int ExtGR11E5009 Marketing Management 4 - 4 40 60

GR11E5010 Business Environment 4 - 4 40 60GR11E5011 Human Resource

Management 4 - 4 40 60

GR11E5012 Financial Management 4 - 4 40 60GR11E5013 Quantitative Analysis

Business Decisions 4 - 4 40 60GR11E5014 Production and

Operations Management 4 - 4 40 60

GR11E5015 Management InformationSystems 4 - 4 40 60

GR11E5016 Mini Project 2 - 2 50 -

Total 30 - 30 750

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II MBA I SemesterSubject Code Subject Title L P C Max. Marks

Int Ext

GR11E5017 Entrepreneurship &Good Governance 4 - 4 40 60

GR11E5018 Cost and ManagementAccounting 4 - 4 40 60

GR11E5019 Management ofTechnology 4 - 4 40 60

GR11E5020 Strategic Management 4 - 4 40 60

Elective I(Choose any One) 4 - 4 40 60

GR11E5021 Consumer Behavior &Rural Marketing

GR11E5022 Security Analysis andPortfolio Management

GR11E5023 Performance Management

GR11E5024 Business Intelligence

Elective II(Choose any One) 4 - 4 40 60

GR11E5025 Advertising and Branding

GR11E5026 Financial Institutions,Markets & Services.

GR11E5027 Management of IndustrialRelations

GR11E5028 Total Quality Management

Elective III(Choose any One) 4 - 4 40 60

GR11E5029 Retailing Management

GR11E5030 Derivatives

GR11E5031 International HumanResource Management

GR11E5032 E – Commerce

GR11E5033 Entrepreneurial Activity 2 - 2 50 -

Total 30 - 30 750

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II MBA II SemesterSubject Code Subject Title L P C Max. Marks

Int Ext

Elective IV(Choose any One) 4 - 4 40 60

GR11E5034 Sales and DistributionManagement

GR11E5035 Strategic Investment andFinancing Decisions

GR11E5036 Management of Change

GR11E5037 Information SystemControl and Audit

Elective V

(Choose any One) 4 - 4 40 60

GR11E5038 Services MarketingGR11E5039 International Financial

Management

GR11E5040 Human Resource

Acquisition AndMaintenance

GR11E5041 Decision support systems

Elective VI(Choose any One) 4 - 4 40 60

GR11E5042 Project Management

GR11E5043 Logistics and SupplyChain Management

GR11E5044 Bank & InsuranceManagement

GR11E5045 Organization Development

GR11E5046 Project Work 16

GR11E5047 Current Business Affairs 2 - 2 50 -

Total 14 30 350

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

The Objective of the course is to give a basic perspective of Management theories& practices and organization behaviour. This will form foundation to study otherfunctional areas of management. Also this course provides insight into behavioralissues.

UNIT-I

Introduction to Management: Definition, Types of Managers, MintzbergManagerial roles, Functions of Management, Administration vs. Management,Management Environment, Evolution of Management Thoughts, Henry FayolTheory, FW Taylor Scientific management Theory and Elton Mayo’s Hawthorneexperiment – Planning: Nature of planning, Steps in planning, types of planning,Levels of planning - The Planning Process. Decision Making: The process andtechniques of decision making.

UNIT-II

Organizing: Nature of organizing, organization levels and span of management –Factors determining span - Organizational design and structure –departmentation,line and staff concepts, staffing – delegation, decentralization. Groups Vs. Teams– Nature of groups –dynamics of informal groups – Teams in modern work place.

UNIT-III

Introduction to Organizational Behavior: Definition, Nature and Scope -Environmental and organizational context and the impact on organizations –Perception: Nature and importance of Perception – Perceptual selectivity andorganization. Attribution Theories. Personality and Attitudes - Meaning ofpersonality - Johari Window and Transactional Analysis.

UNIT-IV

Motivation and Leading: Theories of Motivation-Maslow’s need hierarchy,Hertzberg’s Two Factor Theory. Job designing process, Leading: Leading VsManaging – Leadership Theories- Leadership styles – developing leadership skills– transformational leaders, transactional leaders, Leadership in Cross-culturalenvironment - Evaluating Leader.

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UNIT-V

Communication and Control: Meaning, Types of communication and barriers toeffective communication in Organizations, Using Communication Skills to manageConflicts. Controlling: Basic control process- Requirements for effective control– control techniques – Overall controls and preventive controls.

REFERENCE BOOKS:

1. Koontz, Weihrich & Aryasri: Principles of Management, TMH, New Delhi,2009

2. Luthans, Fred: Organisational Behaviour, 11/e, McGraw Hill, 2009

3. Stoner, Freeman and Gilbert: Jr. Management, Pearson, New Delhi, 2009.

4. Aryasri & VSP Rao: Management and Organisational Behaviour, Excel, 2009

5. Kavitha Singh:Organisational Behaviour, Pearson, 2009.

6. Kellogg: Conflict in Organizational Groups, Kogan Page,2009

7. John M. Ivancevich: Organisational Behaviour & Management, TMH, 2009

8. Schermerhorn: Management, Wiley 2009

9. Pierce and Gardner: Management and Organisational Behaviour: AnIntegrated Perspective, Cengage, 2009.

10. BPP:Organisational Behaviour, Viva, 2009

11. Aswathappa: Organisational Behaviour,Himalaya, 2009

12. Certo and Certo: Modern Management,10/e,PHI,2009

13. R Satyaraju & A.Parthasarathy: Management Text and Cases, PHI, 2009.

14. Prem Vrat, K K Ahuja, P K Jain: Case Studies in Management, Vikas, 2006.

CDs (EXCEL MULTIMEDIA)AUTHOR TITLE

Kochar Jayant Importance Of Customer

Md, Aoretto Retail Pvt Ltd. Focus To An Organization

Dani Jalaj Organizing Across Borders

President, International Asian Paints Ltd

Booker Niall

Group General Manager & CEO-India, HSBC Ltd.

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Arunachalam V.S.Transforming Technologies

Chairman, Center For Study Of Science For The Future

KUMAR N. PATEL,

Chairman & CEO, Pranalytica, Inc.

PADMANABHAN. G, Honorary Distinguished Biotechnologist,

Department of Bio Chemistry, Indian Institute of Science

SRINIVASAN VENU CHALLENGING THE LEADER

Chairman & MD, TVS Motor Co. Ltd

ZUTSHI RAVINDER

Managing Director, Samsung Electronics India Pvt Ltd.

SUKHBODHANAND SWAMI THE VOICE WITH IN THE LEADER

Founder chairman, Prasanna Trust

GOPALA KRISHNA. R

Executive Vice President, SCM

Pepsi food Limited.

T HARI,SINH RAJENDRA CREATING A LEADER SHIPPIPELINE

UPENDRA UDAI, CHANGE MANAGEMENT TO

Vice President (Global HR), Ranbaxy CHANGE LEADERSHIP

Laboratories Ltd

BALYAN .A.K

Director (HR), ONGC Ltd.

SCHMITT LARRY, INNOVATION: A KEY TOOL FOR

BARBHAIYA RASHMI, THE NEW MANAGER

PANI PRABHAT

CNBC CDs TV18

F An innovation Culture, 2008

F Cultivating an innovative culture, 2008

F Developing a Passion for Excellence

F Developing Continuous Improvement

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

MANAGERIAL ECONOMICS

The Objective of this course is to understand the relevance of economics in businessmanagement. This will enable the students to study functional areas of managementsuch as Marketing , Production and Finance from a broader perspective.

UNIT–I

Introduction to Managerial Economics: Definition, Nature and Scope,Relationship with other areas in Economics, Production Management, Marketing,Finance and Personnel, Operations research - The role of managerial economist-Objectives of the firm: Managerial theories of firm, Behavioural theories of firm,optimization techniques, optimization with calculus, New management tools ofoptimization.

UNIT-II

Basic economic principles – the concept of opportunity cost, incremental concept,scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle,risk and uncertainty- Theory of Demand: Demand Analysis, Elasticity of demand,types and significance of Elasticity of Demand. Demand estimation – Marketingresearch approaches to demand estimation. Need for forecasting, forecastingtechniques. Supply Analysis – Supply function, the Law of Supply, Elasticity ofSupply.

UNIT-III

Production Analysis: Production function, Marginal Rate of TechnicalSubstitution, Isoquants and Isocosts, Production function with one/two variables,Cobb-Douglas Production Function, Returns to Scale and Returns to Factors,Economies of scale.

UNIT-IV

Cost theory and estimation: Cost concepts, determinants of cost, cost-outputrelationship in the short run and long run, short run vs. long run costs, average costcurves, Overall Cost leadership.

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UNIT-V

Market Structure and Pricing practices: Features and Types of differentcompetitive situations - Price-Output determination in Perfect competition,Monopoly, Monopolistic competition and Oligopoly both the long run and shortrun. Pricing philosophy – Pricing methods in practice: Price discrimination, productline pricing. Pricing strategies: skimming pricing, penetration pricing, Loss Leaderpricing. Pricing of multiple products. Profit Management: Nature, scope, Theoriesof profit, Measurement policies.

REFERENCE BOOKS:

1. Geetika & Piyali ghosh: Managerial Economics, TMH, 2009

2. Edwin Mansfield: Study Guide and Cases for Managerial Economics, Viva-wwn, 2009

3. P.L. Mehta : Managerial Economics – Analysis Problems, Cases, Sultan Chandand sons. New Delhi, 2001

4. Hirschey: Economics for Managers, Cengage, 2009.

5. Petersen,Lewis and Jain: Managerial Economics, Pearson, 2009

6. Mithani: Managerial Economics, HPH,2009

7. Atmananda: Managerial Economics: Excel, 2009.

8. Suma Damodaran: Managerial Economics, Oxford, 2009.

9. Keat: Managerial Economics : Economic Tools for Today’s Decision Makers,Pearson, 2009

10. Nadar & Vijayan: Managerial Economics, PHI, 2009.

11. Froeb: Managerial Economics—A Problem Solving Approach, Cengage,2009.

12. James L.Pappas and Engene F.Brigham: Managerial Economics, Pearson,2009.

13. Thomas Maurice: Managerial Economics, TMH, 2008.

14. Bharath Singh:Managerial Economics, Excel, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS

The objective of the course is to introduce the basic methods of conducting research,explore ideas in formulating research objectives and hypotheses and sampleframework for undertaking research studies through well designed and structuredquestionnaires. Also it is intended to facilitate for the development of an insightinto different statistical tools for data analysis, interpretation and presentation ofreports in different functional areas of management.

*Statistical table is required for students at the time of examination

UNIT-I

Introduction: Nature and Importance of research, the role of business research,aims and types of social research, research process - primary data and secondarydata, Questionnaire and schedules as tools of collecting data. Sampling designand sampling procedures. Diagrammatic and graphical presentation of data.Tabulation of data and general rules of tabulation. Mechanics of report writing,preliminary pages, main body and appendices including bibliography.

UNIT-II

Measurement concepts: Measurement and Scaling concepts, attitude measurement,questionnaire design, Psychometric, psychological and social instruments used inmanagement research. Levels of measurement and types of scales. Criteria forgood measurement. Research Design: Meaning of Research Design. Functionsand goals of Research Design, pilot study and developing a case study.

UNIT-III

Statistical Tools-I: Measures of Central Tendency, Measures of Dispersion,Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion,Normal distribution, Measures of Skewness and Interpretation- Correlation andRegression Analysis, method of least squares, regression vs. correlation, correlationvs. determination. Types of correlation and their specific applications.

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UNIT-IV

Statistical Tools-II: Time series, utility of time series, components, measurementof trend through Method of Least Squares, Moving averages, and Graphicalmethods. Index Numbers: Laspeyres’s Index, Paasche’s Index, Fischer’s Ideal index,Time Reversal and Factor Reversal tests.

UNIT-V

Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis,Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing ofhypothesis, tests of significance for small samples, application, t-test, ANOVA –one way and two way classifications and Chi-square test, Association of attributesand inferences.

REFERENCE BOOKS:

1. Donald R. Cooper, Pamela S. Schindler: Business Research Methods, 8/e,TMH, 2009.

2. Gaur: Statistical Methods for Practice and Research, Sage Publication,2009

3. Bhandarkar & Wilkinson: Methodology and Techniques of Social Research,Himalaya, 2009

4. Bajpai: Business Statistics, Pearson, 2009.

5. Dipak Kumar.Bhattacharya: Research Methodology, Excel Books, 2009

6. William G. Zikmund: Business Research Methods, Cengage, 2006.

7. Alan Bryman & Emma Bell: Business Research Methods, 2/e, Oxford, 2008.

8. Shajahan: Research Methods for Management,3/e. Jaico, 2009

9. Richard I Levin & David S.Rubin: Statistics for Management, 7/e. Pearson,2008.

10. C.R Kothari: Research Methodology Methods & Techniques, 2/e, VishwaPrakashan, 2009.

11. C.B. Gupta & Vijay Gupta: An introduction to Statistical Methods, Vikas,2009.

12. J.K.Sachdeva: Business Research Methodology, Himalaya,2009

13. Nargundkar: Marketing Research Tests and Cases, TMH, 3/e,2009

14. Narayana Reddy,Acharyulu: Research Methodology and Statistical Tools,Excel, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

BUSINESS COMMUNICATION (Theory) & Soft SKILLS (Lab)

The Objective of the course is to provide sound knowledge of vocal and writtencommunication skills to the students. Keeping in view the most essentialrequirement of Communication skills for Management studies this course highlightthe soft skills in an easy understandable and quickly implementable way.

A. Business Communication

UNIT-I

Features of Indian English - Correction of sentences - Informal conversation VsFormal expression Verbal and non-verbal communication, barriers to effectivecommunication – Kinesics – types of communication – Listening, Speaking,Reading and Writing, Telephone etiquette.

UNIT-II

Random variables: Discrete and continuous – Distribution – Distribution function.

Distribution - Binomial, poisson and normal distribution – related properties.

UNIT-III

Written communication - differences between spoken and written communication- features of effective writing such as clarity, brevity.

UNIT-IV

Letter-writing - business letters – pro-forma culture - format - style – effectiveness,promptness - Analysis of sample letters collected from industry - email, fax.

UNIT-V

Technical Report writing - Business and Technical Reports – Types of reports -progress reports, routine reports - Annual reports - format - Analysis of samplereports from industry - Synopsis and thesis writing.

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REFERENCE BOOKS:

1. Lesikar: Basic Business Communication, TMH, 2009

2. P. Elaih, A Handbook of English for professional, 2011, III ed., BSPublications.

3. David Irwin: Effective Business Communications, Viva-Thorogood, 2009.

4. Rajendra Pal, J S KorlahaHi: Essentials of Business Communication: SultanChand & Sons, New Delhi.

5. Sehgal:Business Communication, Excel, 2009

6. Sherfeild:Developing Soft skills-Pearson Education-2009.

7. Krishnamachryulu, Lalitha Ramakrishnan: Business Communication,HPH,2009

8. Raymond V. Lesikav; John D. Pettit Jr.; Business Communication; Theory &Application, All India Traveller Bookseller, New Delhi-51.

9. GRE & TOEFL, Kalpan and Baron’s, Kalpan Publishers, 2009.

10. Business English Dictionary, Pearson, 2009.

11. Murphy: Effective Business communication, 7/e, TMH, 2009.

12. Colin BEARD: Experiential Learning, Kogan Page, 2009

13. Kaul, Business Communication, PHI, 2009.

B. Soft skills Lab

The Soft skills lab focuses computer-aided multi-media instruction and languageacquisition to achieve the following targets:

F To expose the students to a variety of self-instructional, learner-friendlymodes of communication.

F To expose the students to team environment and how best one work withteams with cohesiveness, adapting them to corporate environment and howbest they can make business presentations.

F To enhance soft skills in the areas of

� Art of communication

� Hidden data of communication

� World of teams,

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� Adapting to corporate world,

� Business presentation skills

For Free on line material or web resources, refer to

http://campusconnect.infosys.com (User ID: [emailprotected], PWD: infosysor registration is possible).

All the web material can be provided to each affiliated college through CD forsharing with faculty and students. Internet facility is not a constraint.

CDs (EXCEL MULTIMEDIA)

AUTHOR TITLE

CHATTERJEE MIRAI, LISTENING TO THE PEOPLE

Coordinator, SEWA

PRADHU SURESH P

Member of Parliament

CNBC CDs TV18

F Every Second Counts (Its is all about Time Management) 2008. (Soft skills)

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Financial Accounting and Analysis

The Objective of the course is to provide the basic inputs on maintaining books ofaccounts, preparation of financial statements, analysis and interpretation offinancial statements.

UNIT-I

Introduction to Accounting: Importance, Objectives and Principles, AccountingConcepts and conventions, and The Generally Accepted Accounting Principles(GAAP) Overview of the Accounting Process- Journal and ledger. Trial Balance,Classification of capital and revenue expenses, Final Accounts with adjustments.Accounting standards as Issued by Institute of Chartered Accountants of India(ICAI)- Limitations of financial statements.

UNIT-II

Valuation of fixed assets and Inventory: Tangible Vs Intangible assets,depreciation of fixed assets and methods of depreciation- Inventory Valuation:Methods of inventory valuation.

Unit-III

Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issueof forfeited shares. Issue of shares at Discount and premium. Issue and Redemptionof Debentures: Meaning, issue of debentures for cash and other than cash, treatmentof discounts and losses on issue, meaning of redemption, redemption out of capitaland profits.

UNIT-IV

Financial Analysis-I: Statement of Changes in Working Capital, Funds fromOperations, paid cost and unpaid costs. Distinction between cash profits and bookprofits. Preparation and analysis of cash flow statement and funds flow statement

UNIT-V

Financial Analysis —II: Ratio Analysis- Liquidity, leverage, solvency andprofitability ratios - Du Pont Chart Analysis -Cases.

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REFERENCE BOOKS:

1. Robert N.Anthony, David F.Hawkins and Kenneth A.Merchant: Accounting-Text and Cases, 12/e TMH, 2008.

2. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari: Financial Accounting, Vikas,2009.

3. SP.Jain and KL. Narang : Advanced Accountancy, Kalyani publishers,2006.

4. Gokul Sinha: Financial Statement Analysis, PHI, 2009

5. Ambrish Gupta: Financial Accounting Management An AnalyticalPerspective,Pearson Education-2009

6. Jawaharlal: Accounting for Management, HPH,2OO8

7. Stice & Stice: Financial Accounting Reporting & Analysis. Cengage, 7/e,2008.

8. Horngren: Financial Accounting, Pearson, 2009.

9. Weygandt, kieso,kimmel: Financial Accounting, 4/e, Wiley 2006.

10. Carl Kester, Richard S Ruback, Peter Tufano: Case Problems in Finance, 12/e, TMH, 2007.

11. RNarayanaswamy: Financial Accounting: A Managerial Perspective,PHI,2008

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MCA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

ENGLISH LANGUAGE COMMUNICATION AND SOFT SKILLS

UNIT-I

Features of Indian English: Correction of sentences – Informal conversation VsFormal expression – Verbal and non-verbal communication, barriers to effectivecommunication – kinesics – Types of communication – Listening, Speaking,Reading and Writing, Telephone etiquette.

UNIT-II

Technical presentations: types of presentation – video conferencing – participationin meeting – chairing sessions – Formal and informal interviews – interviewing indifferent setting and for different purposes recruiting, performance appraisal, PublicSpeaking, Debate and Group Discussion.

UNIT-III

Written communication: differences between spoken and written communication– features of effective writing such as clarity and brevity.

UNIT-IV

Letter-writing: business letters – pro-forma culture – format – style – effectiveness,promptness - Analysis of sample letters collected from industry – email, fax, Resumepreparation.

UNIT-V

Technical Report writing: Business and Technical Reports Types of reports –progress reports, routine reports – Annual reports – format – Analysis of samplereports from industry – Synopsis and thesis writing.

REFERENCE BOOKS

1. Essentials of Business Communication, Rajendra Pal, JS KorlahaHi:SultanChand&Sons, New Delhi.

2. Basic Communication Skills for Teachnology, Andrea J. Rutherford: PearsonEducation Asia, Patparganj, New Delhi-92.

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3. Communication Skills, V.Prasad, Atma Ram Publications, New Delhi.

4. Raymond V. Lesikav; John D.Pettit Jr.; Business Communication; Theory &Application, All India Traveller Bookseller, New Delhi-51.

5. Business Communication, RK Madhukar, Vikas Publishing House Pvt. Ltd.

6. K.R. Lakshminarayana : English for Technical Communication – vols. 1 and2, SCITECH Publications (India) Pvt. Ltd., T. Nagar, Chennai-600 017.

7. Edmond H Weiss: Writing remedies : Practical Exercises for Technical Writing,Universities Press, Hyderabad.

8. Dr. P. Eliah, A Handbook of English for Professionals, third ed., BSPublications, Hyderabad,2011.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA I Semester

L:4,T:0,P:6,Credits:4 Total Marks-100 (Int:40, Ext:60)

BUSINESS LAW AND REGULATION

The objective of the course is to enable students understand and appreciate thelegal and regulatory framework of Indian operations of business.

UNIT-I

Law of Contract -1872 :Nature of contract and essential elements of valid contract,Offer and Acceptance, Consideration, Capacity to contract and free consent,Legality of object. Unlawful and illegal agreements, Contingent contracts,Performance and discharge of contracts, Remedies for breach of contract.

UNIT-II

Contracts-II: Indemnity and guarantee, Contract of Agency, Sale of goods Act -1930: General Principles, Conditions & Warranties, Performance of Contract ofSale.

UNIT-III

Negotiable Instruments Act - 1881: Negotiable Instruments- Promissory Note,Bills of Exchange, & Cheque, and their definitions and characteristics, Types ofendorsem*nts, Holder- Holder in due course, Discharge of Parties.

UNIT-IV

Companies Act, 1956: Steps and procedure for incorporation of the company,Company Management–Appointment of Directors, Powers, duties, & liabilities ofDirectors, Company Meetings, Resolutions, Winding-up of a Company.

UNIT-V

Direct and Indirect Tax: Income Tax Act -1961 - Important Provisions of IncomeTax Act: Assessment year –Assesee, Gross Total Income, Procedure for advancepayment of tax and tax deducted at source. Assessment procedure. Central ExciseAct -1944: .Basic concepts related to excisable goods, classification of goods, andBasic concept of VAT.

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REFERENCE BOOK :

1. Akhileshwar Pathak: Legal Aspects of Business, TMH, 3/e, 2009

2. K.R. Bulchandani: Business Law for Management, 5/e, Himalaya, 2008

3. Kuchal: Business Law, Vikas, 2009

4. Tulsian:Business Law, TMH, 2008.

5. N.D.Kapoor: Mercantile Law, Sultan Chand & Sons, 2009. .

6. S.N.Maheshwari & Maheshwari: Business Law and Regulation,Himalaya,.2008

7. S.S.Gulshan: Business Law, 2/e, Excel Books, 2006

8. B.B. Lal: Income Tax and Central Tax : Law and Practice, Pearson Education,Latest edition.

9. B.B. Lal & N.Vashisht: Direct Taxes, 28/e, Pearson Education, Latest edition.

10. C.L.Bansal: Business and Corporate Laws, Excel Books, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA I Semester

L:2,T:0,P:2,Credits:4 Total Marks-100 (Int:40, Ext:60)

COMPUTER APPLICATIONS IN BUSINESS (LAB)

The Objective of the course is to provide hands on experience to students in usingcomputers for data organization and addressing business needs. There is also stresson use of statistical package for analysis of business data and its properinterpretation using SPSS. The exposure to databases such as PROWESS developedby Centre for Monitoring Indian Economy OR ACCEEQUITY developed byAccord Fintech is essential with a view to make students aware of data bases ofIndian Companies and enables them to work on mini projects and think of topicfor their MBA final year project.

UNIT-I

Introduction to Computers: Hardware, Software, Networking Devices. OfficeTools, Database Management System, Internet Tools and applications.

UNIT-II

Experiments covering Basics of SQL. PL/SQL: SQL statements, Views. Joins,Constraints, operators, indexes. Functions, PL/SQL block structures, Procedure.Practice Exercises using SQL statements on the following aspects Employee payrolldata, Purchase order of a book company, Inventory Management.

UNIT-III

Overview of MS-Excel features: Creating worksheet. Entering and Editing text,Entering and Editing Formulas. Hands on experience with Prowess of CMIE and afew simple exercises on ratio analysis using the package.

UNIT-IV

Overview of SPSS: Uses. SPSS for Tabulation, Data Analysis. Making students/Learn Familiar with Main menu and other features of SPSS Package & SPSS ReportPresentation.

UNIT-V

Exercises:

Test-1:- Creating and Editing a Data File.

Test-2:- Cross Tabulation and chi-Square Analyses.

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Test-3:- The one-way ANOVA procedure: one-way Analysis of variance.

Test-4:- Bi-variate Correlation: Bi-variate correlation, partial correlationsand the correlation matrix.

Test-5:- Multidimensional scaling.

REFERENCE BOOKS:

1. Introduction to Computers - Peter Norton, 8/e,TMH, 2008

2. Introduction to Information Technology, ITL Education. Pearson Education,2009

3. Dhiraj Sharma: Foundation of Information Technology, Excel. 2009

4. Morley, Understanding Computers, 10/eCengage, 2009.

5. V.Rajaraman, Introduction to Information Technology, PHI, 2009

6. Efraim Turban, R. Kelly Rainer, Jr., Richard E. Potter, Introduction toInformation Technology, Wiley, 2006.

7. Scott Urman, Ron Hardman: Oracle Database 10g,PL/ SQL Programs,TMH,2009

MS-Excel

1. Ron Mansfield: Working in Microsoft Office, TMII, 2008

2. David Whigham: Microsoft Excel, Data Analysis and Decision Making,Oxford. 2009

3. Albright Winston Zappe, Stephen G.Powell, KenethR.Bakes: ManagementScience, the art of Modelling with Spread sheets, 2/e,John Wiley and Sons,2009.

4. Microsoft Office System step by step, 2007 edition, Pearson 2008.

SPSS

1. Carver: Doing Data Analysis with SPSS 16.0, 3/e, Cengage, 2009

2. George: SPSS for Windows Step by Step, 6/e, Pearson Education, 2009.

3. Arthur Griffin: SPSS for Dummies, Wiley-India, 2009.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:2,T:0,P:0,Credits:2 Total Marks-50 (Int:50, Ext:Nil)

COMPANY ANALYSIS REPORT SUBMISSION FOLLOWED BY Seminar Viva - (Internal Exam)

Student can choose a specific industry and a company for analysis and writhe theirobservations as to the trend, future prospectus problems etc., base on primary orsecondary source of data such as interviews, survey and annual reports of successiveyears (Minimum four) companies can be studied by the students. AlternativelyData Bases such as Prowess of Centre for Monitoring Indian Economy (CMIE),Economic Times, and Financial Express can be used.

The Evaluation of the Company Analysis Report Submission followed by SeminarViva, a together are valued for 50 marks internally by Project Review Committee.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

MARKETING MANAGEMENT

The objective of the course is to provide the students a clear view on the Marketingmanagement, which has Marketing mix and Basics of Marketing as its main part ofthe curriculum.

UNIT-I

Introduction to Marketing: Understanding Marketing Management- DevelopingMarketing Strategies and Plans - Marketing Concept Vs Product Concept - ServiceConcept Experience Concept Green Marketing-Efficiency Vs Effectiveness-Limitations of Marketing concept- Marketing orientation and Businessperformance-Gathering Information and Scanning environment.

UNIT-II

Marketing Research: Need for Marketing Research-Types of Marketing ResearchStages of Marketing Research Marketing Environment- Customer valueproposition - Non segmented markets- Purpose of Segmentation and Market Entry- Target market selection Strategies of Target Marketing Analyzing Businessmarkets Analyzing Consumer Markets.

UNIT-III

Marketing Mix-1: Creating Customer Value-Satisfaction and loyalty- ProductManagement-Business Product and Consumer Product- Technology Products-Commodity Products- Customised Products- Product line and product mix - -Managing product line and brands Product Life Cycle (PLC) Excessive ProductVariants-Product line portfolios - New product options and development tocommercialization- Product Recalls - Setting Product Strategy. Pricing Strategy -Methods of Pricing Factors influencing Pricing decision- Pricing cues Consumptionand pricing Price Sensitivity Initiating Price Changes - Price Wars- Product mixpricing-Ingredient branding.

UNIT-IV

Marketing Mix - II: Designing and Managing Services- Marketing strategies forservice firms Distinctive Characteristics of Services Customer Relationship -Distribution Designing Marketing Channel and value networks Role of marketing

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channels - Channel design decisions- Channel management decisions ChannelIntegration and systems - E- Commerce Conflict - Cooperation and competition –Retailing Wholesaling - Logistics. Communicating Value - Role of MarketingCommunication-Developing Effective Communication - MarketingCommunication Mix - Managing the Integrated Marketing Communicationsprocess-Managing Mass Communication.

UNIT-V

Managing Personal Communication - Word of mouth - Designing Sales force-Direct Marketing Techniques - Internet Marketing - Consumer adoption process -Tapping Global markets - Developed vs Developing markets Managing a HolisticMarketing Organization Socially Responsible Marketing Internal Marketing -Rural Marketing Rural Consumer Behaviour Pricing Decision and DistributionDecisions - Future of Marketing

REFERENCE BOOKS :

1. Philip Kotler. Kevin Lane Keller. Abraham Koshy and Mithleshwar Jha:Marketing Management. 13/e. PearsonEducation. 2009

2. Rajan Saxena: Marketing Management, 3/e, TMH, 2008

3. Peter Chevton: Key Marketing Skills, Kogan Page, 2009

4. K.Karunakaran: Marketing Management (Text and Cases), 2/e, Himalaya,2009

5. Tapan K Panda: Marketing Management, Excel, 2009

6. V.S.Ramaswamy & S.Nama Kumari: Marketing Management, 4/e, Macmillan2009.

7. Arun kumar & N. Meenakshi: Marketing Management, Vikas, 2009

8. Dholakia,Anwaret.al: Marketing Management-PHI-2009.

9. David Jobber & John Fahy: Foundations of Marketing, TMH, 2009

10. Joel R. Evans & Barry Berman: Marketing Management, Cengage, 2008.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

BUSINESS ENVIRONMENT

The objective of the course is to provide the student with a background of variousfactors (In macro-economic environment) that have major repercussions on businessand sharpen the students’ mind to watch and update the changes that occurconstantly in this sphere.

UNIT-I

Industrial Policies: A brief review of industrial policies since independence.Industrial policy of 1991 and recent developments, Policy on foreign directinvestment in Indian industry- Policy on Public Private Partnerships.

UNIT-II

Fiscal & Monetary Policies: Public revenues, public expenditure, public debt,development activities financed by public expenditure. An evaluation of recentfiscal policy of Government of India .Highlights ol Bujdget - Monetary Policy:Demand for and supply of money, Objectives of monetary and credit policy. Recenttrends- Role of Finance Commission.

UNIT-III

India’s Trade Policy & Balance of Payments: India’s Trade Policy /- EXIMPolicy, Magnitude and direction of Indian International trade, bilateral andmultilateral trade agreements.. Role of EXIM Bank. Balance of Payments: Structure,Major components. Causes for dis-equilibrium in Balance of Payments, correctionmeasures. Impact of New Economic Policy on Balance of Payments.

UNIT-IV

Understanding Human Behavior: Personality – Johari Window- TransactionalAnalysis. Perception: Perceptual process, Development of Attitudes and Values,Understanding Group Dynamics, Team Effectiveness, Strategies to deal withconflicts and stress.

UNIT-V

World Trade Organisation (WTO): Nature and scope Organisation and structuretrading blocks role and functions of WTO in promoting world trade - Principlesfollowed- Agreements reached in the Uruguay round including TRIPS, TRIMS

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and GATS. Disputes settlement mechanism- Dumping and Anti -dumping measures- Critical review of WTO functioning.Other International trade promotionalInstitutions.

UNIT-V

Money Markets and Capital Markets: Features and components of IndianFinancial system, objectives, features and structure of Money markets and capitalmarkets, Reforms and Recent Developments Stock Exchanges, Investor Protectionand Role of SEBI.

REFERENCE BOOKS:

1. Francis Cherunilam: Business Environment: Text and Cases. 18/e. Himalaya.2009.

2. Misra and Puri: Indian Economy, Himalaya, 2009.

3. Justin Paul: Business Environment -Text and Cases. TMH, 2009

4. Vivek Mittal: Business Environment, Excel, 2009

5. Conklin: Cases in Environment of Business, Sage, 2008

6. BPP: Business Environment, Viva, 2009

7. Shaikh Saleem: Business Environment, 4/e.Pearson. 2008

8. K.Aswathappa: Essentials of Business Environment, 9/e Himalaya. 2009.

9. Dutt and Sundaram: Indian Economy, S. Chand, New Delhi, 2009.

10. Recent: Economic Survey Report of Government of India.

11. VK Pail war: Economic Environment of Business, PHI, 2008. DE Bouchoux:Intellectual Property Rights, Cengage, 2005.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

HUMAN RESOURCE MANAGEMENT

The objective of the course is to provide basic knowledge of functional are ofHuman Resource Management. This will be the prerequisite for enabling studentsto take any electives offered in third and fourth semesters any subject on HRMstream.

UNIT-I

Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM -Job Analysis and Design: Uses of Job analysis, methods of data collection. JobDescription and Specifications. Job design, Job redesign. Job Rotation. Jobenlargement, Job enrichment. HR Planning: Strategic and Human ResourcePlanning, HR Planning process, HR Information systems, Assessment of HRrequirements, HR Functions and Policies. Cases.

UNIT-II

Recruitment and Selection: The Recruitment Process, Methods of recruiting,realistic job preview. developing and using Application Blanks. Challenges ofrecruiting. The selection process, type of tests, basic-features of interviews, typesof interviews, Technical, HR interview, interview errors and bias, designing andconducting the effective interview. reference and background verification, medicalevaluation, Job offer, Induction and Placement. Cases.

UNIT-III

Training and Development & Performance Appraisal: Introduction to training,The training process. training methods, Management development-individual,group, organizational techniques, evaluation of training and development -Appraising and Managing Performance: The appraisal process, methods, andpotential problems in performance evaluations. The appraisal interview, thefeedback interview. The role of appraisal in managing performance. Career Planningand Development. Cases.

UNIT-IV

Compensation: Objectives, Influences on compensation, Compensation andmotivation, job evaluation system simple ranking, job grading, point systems,and factor-comparison system. Human relations effects of Job evaluation,compensation for special groups. Cases.

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UNIT-V

Integration: Quality of work life, The management of conflict: Sources ofgrievances, the grievance procedure. Guidelines for handling grievances-Maintenance of HR:

a) Benefits and services, security, safety, health and welfare services.

b) Separation,

REFERENCE BOOKS:

1. K.Aswathappa: Human Resource and Personnel Management, TMH, 2009.

2. Subbarao: Human Resource Management, HPIL2009

3. V S P Rao: Human Resource Management, Excel, 2009.

4. Edwin BJFlippo: Personnel Management, McGraw Hill,2009

5. Gary Dessler: Human Resource Management, 10/e, Pearson, 2009

6. John M. Ivancevich: Human Resource Management, TMH, 2009.

7. R.Wayne Mondy & Robert M.Noe: Human Resource Management, Pearson.2009

8. Lepak: Human Resource Management- Pearson -2009.

9. Biswajeet Pattanayak: Human Resource Management, PHI, 2005.

10. Gomez-Mejia: Managing Human Resources, PHI,2009

11. David A.Decenzo & Stephen P.Robbins: Fundamentals of Human ResourceManagement, 8/e, Wiley, 2009

12. C S Venkataratnam: Personnel Management & Human Resources. TMH,2009.

13. Fisher: Human Resource Management, Cengage, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

FINANCIAL MANAGEMENT

The objective of the course is to provide the necessary basic inputs and tools tomanage the finance function. After the completion of the course, the studentsshould be able to understand the management of finances of the businessorganization

*The students need Discounting Table and Annuity tables for the examination

UNIT-I

Introduction to the Finance Function and Capital Budgeting - Objective: Profitor Wealth Maximization and EPS Maximization. An overview of ManagerialFinance functions - Time value of money: present value, future value of moneyand the basic valuation models- Nature and techniques of capital budgeting:Payback method, Average rate of return and Time-Adjusted methods: IRR andNPV, Profitability index, and Excess present value index. Cases in capital budgeting.

UNIT-II

Capital Structure Decisions: Concept and measurement of cost of capital. Debtvs. Equity, cost of equity, preference shares, equity capital and retained earnings,weighted average cost of capital and marginal cost of capital. Importance of costof capital in capital budgeting decisions- Capital structure vs financial structure -Capitalisation, financial leverage, operating leverage and composite leverage.EBIT-EPS Analysis. Indifference Point/Breakeven analysis of financial leverage,

UNIT-III

Capital Structure and Dividend Theories: The Modigliani Miller Theory. NI,NOI Theory and Traditional Theory -A critical appraisal- Dividends and value ofthe firm - Relevance of dividends, the MM hypothesis. Factors determiningDividend Policy-dividends and valuation of the firm-the basic models. WalterModel and Gordon Model.

UNIT-IV

Working Capital Management: Components of working capital, gross vs. networking capital, determinants of working capital needs, the operating cycleapproach. Planning of working capital. Financing of working capital throughBank finance and Trade Credit, Cases.

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Unit - 5:

Management of current assets: Management of cash, Basic strategies for cashmanagement, cash budget, cash management techniques/processes. Marketablesecurities: characteristics, selection criterion. Marketable security alternatives;Management of receivables and Management of inventory- The importance ofcurrent assets management in working capital planning.

REFERENCE BOOKS:

1. MY Khan and PK Jain: Financial Management- -Text and Problems. TMH.2009.

2. James C. Van Home: Financial Management and Policy, Pearson, 2006

3. M. Pandey: Financial Management, 9/e Vikas. 2007

4. Collin Barrow: Practical Financial Management, Kogan Page.2009

5. Srivastava: Financial Management and policy, Himalaya, 2009

6. Berk: Financial Management, Pearson, 2009.

7. S.N.Maheswari: Financial Management, Vikas, 2007.

8. John Tennet: Guide to Financial Management, Viva.2009

9. Chandra Bose D: Fundamentals of Financial Management, PHI-2006

10. Vishwanath: Corporate Finance,2/e, Sage, 2007.

11. Rajiv Sri vastav & Anil Mishra: Financial Management, Oxford, 2008.

12. Chakraborty, Bhattacharya, Rao and Sen : Financial Management and control.MacxMillan, 2007.

13. Michael C Ehihardt Eugene F. Brigham: Corporate Finance, A FocusedApproach Cengage, 2006.

14. Richard A Brealey, Stewart C Myers, Franklin Allen, Pitabas Mohanty:Principles of Corporate Finance. 8*edition, TMH, 2007.

15. Besley and Brigham: Essentials of Managerial Finance. 13/e Cengage, 2006

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS

The objective of the course is to provide the basic tools of Operations Research insolving the management problems through modeling and using mathematicalapproach.

*The students have to be provided with Random Number Table to solve problemin the examination

UNIT-I

Introduction and Linear Programming: Nature and Scope of O.R.-Analyzingand Defining the Problem, Developing A Model, Types of models. TypicalApplications of Operations Research; Linear Programming: Graphical Method.Simplex Method: Solution methodology of Simplex algorithm. Artificial variables;Duality Principle , Definition of the Dual Problem. Primal-Dual Relationships.

UNIT-II

Transportation and Assignment Models: Definition and Application of theTransportation Model, Solution of the Transportation Problem, the AssignmentModel. Traveling Salesman Problem.

UNIT-III

Replacement Model: Replacement of Capital Cost items when money’s worth isnot considered. Replacement of Capital Cost items when money’s worth isconsidered. Group replacement of low cost items.

UNIT-IV

Game Theory and Decision Analysis: Introduction - Two Person Zero-Sum Games,Pure Strategies. Games with Saddle Point, Mixed strategies. Rules of Dominance.Solution Methods of Games without Saddle point -Algebraic, arithmetic methods.Decision Analysis: Introduction to Decision Theory, Steps In the Decision Making,the Different environments In Which Decisions Are Made, Criteria For DecisionMaking Under Risk and Uncertainty, The Expected Value Criterion WithContinuously Distributed Random Variables. Decision Trees, Graphic Displaysof the Decision Making Process.

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UNIT-V

Queuing Theory and Simulation: Basic Elements of the Queuing Model. PoissonArrivals and Exponential Service times; Different Queing models with FCFS Queuedisciplne: Single service station and infinite population. Single service stationand finite population, Multi service station models with infinite population.Simulation: Nature and Scope, Applications, Types of simulation. Role of RandomNumbers. inventory Example, Queuing Examples. Simulation Languages.

REFERENCE BOOKS:

1. J. K. Sharma: Operations Research: Theory and Applications, Macmillan.2008.

2. Hillier/Lieberman: Introduction To Operations Research; TMH, 2008.

3. Prem Kumar Gupta/ D.S. Hira : Operation Research ; S.CHAND & Co .2008

4. RendenQuanititative Analysis for Management, Pearson. 2009

5. Sridharabhat: Quanitita ve Analysis for Business Decisions. HPH, 2009.

6. R.Panneerselvam: Operations Research, PHI, 2008.

7. Hamdy, A.Taha: Operations Research: An Introduction, PHI, 2007.

8. Selvaraj: Quantitative Techniques. Excel. 2009

9. Gupta and Khanna: Quantitative Techniques for Decision Making. PHI, 2009.

10. Ravindran,Phillips,Solberg: Operations Research, Wiley, 2009.

11. Anderson. Sweeney, Williams: Quantitative Methods for Business, 10/e,Cengage, 2008

12. Sivarethinamohan: Operations Research, TMH, 2008.

13. R.K Bharadwaj, Mujumdar: Quantitative Techniques for Business managers,HPH.2009

14. Gillett: Introduction to Operations Research, TMH. 2009,

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

PRODUCTION AND OPERATIONS MANAGEMENT

The Objective of the course is to enable students to understand the basics of one ofthe functional areas of management viz. Operations or Production.

*The students need Statistical Table to solve problem

UNIT-I

Introduction: Overview of Production and Operations Management (POM)Function, Historical Development of POM, POM scenario Today - Product andProcess Design: Product and Process Development, Manufacturing ProcessTechnology.

UNIT-II

Facilities Management & Aggregate Planning: Location of Facilities. Layout ofFacilities, Optimisation of Product/Process Layout. Aggregate Planning :Preparation of aggregate demand Forecast. Specification of Organisational PoliciesFor Smoothing Capacity Utilization. Determination of feasible ProductionAlternatives and Determination of Optimal Production Strategy.

UNIT-III

Scheduling: Scheduling In Job, Shop Type Production, Shop- Loading,Sequencing. Scheduling In Mass. Line of Balance, Methods of ProductionControl .World class production .

UNIT-IV

Work Study & Quality Management: Method Study, Work measurement, WorkDesign, Job Design. Work Sampling, Quality management: Economics of QualityAssurance Inspection and Quality Control, Control charts for variables and controlcharts for attributes, Acceptance Sampling, Total Quality Management and ISO9000 series standards. Six Sigma.

UNIT-V

P.E.R.T. & C.P.M.: Drawing networks identifying critical path - probability ofcompleting the project within given time- project crashing optimum cost andoptimum duration.

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REFERENCE BOOKS:

1. Chase, Aquilano, Jacobs: Operations Management for CompetitiveAdvantage, TMII. 2009

2. Buffa: Modern Production Operation Management, Wiley 2009.

3. Mahadevan:Operations Management. Pearson. 2009

4. Aswathappa:Production & Operation Management. HPH. 2008

5. Young: Essentials of Operations Management, Sage. 2009

6. Kachru: Production and Operations Management. Excel. 200

7. Donald Waters: Operations Management, Kogan Page. 2009

8. Lee Krajewski, Larry Ritzman and Manoj Malhotra: Operations Management.8/e PHI, 2009

9. S N Chary: Theory and Problems in Production and Operations Management,TMII. 2009.

10. Joseph S. Martinich: Production and Operations Management, Wiley. 2009.Slack: Operations Strategy: Pearson,2009.

11. Evans: Principles of Operations Management, Cengage, 2009.

12. Saxena: Production and Operations Management, 2/e, TMII, 2009.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

I MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

MANAGEMENT INFORMATION SYSTEM AND ENTERPRISERESOURCE PLANNING

The objective of the course is to provide the basic concepts of Enterprise ResourcePlanning and Management of Information System.

UNIT-I

Introduction to IS and Types of Information systems - Nolan Stage Hypothesis.IS Strategic Grid, Critical Success Factors. BPR Process, Socio-Technical SystemsApproach (Mumford). System Develop Life Cycle, Prototype and End UserComputing, Application Packages, Outsourcing, Deciding Combination ofMethods. Types of Information Systems

UNIT-II

IS Security, Control and Audit- System Vulnerability and Abuse, business valueof security and control, Need for Security, Methods of minimizing risks IS Audit,ensuring system quality.

UNIT-III

Induction to ERP: Overview of ERP. MRP, MRPII and Evolution of ERP. IntegratedManagement Systems, Reasons for the growth of EM3, Business Modeling.Integrated Data Model, Foundations of IS in Business. Obstacles of applying IT,ERP Market- ERP Modules: Finance. Accounting Systems. Manufacturing andProduction Systems. Sales and Distribution Systems,, Human Resource Systems.Materials Management System. Quality Management System, ERP System Optionsand Selection, ERP proposal Evaluation.

UNIT-IV

Benefits of ERP: Reduction of Lead Time, On-Time Shipment. Reduction in CycleTime. Improved Resource Utilisation, Better Customer Satisfaction. ImprovedSupplier Performance. Increased Flexibility, Reduced Quality Costs, ImprovedInformation Accuracy and Design Making Capabilities.

UNIT-VERP Implementation and Maintenance: Implementation Strategy Options,Features of Successful ERP Implementation. Strategies to Attain Success, UserTraining, Maintaining ERP & IS. Case Studies.

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REFERENCE BOOKS:

1. C Laudon and Jane P.Laudon, et al: Management Information Systems, PearsonEducation, 2009.

2. Alexis Leon: ERP (Demystified), 5/E, Tata McGraw-Hill, 2009.

3. Gordon B. Davis & Margrethe H.Olson: Management Information Systems.TMIL 2009.

4. C.S.V.Murthy: Management Information System. Himalaya,2009

5. James A. Obrein: Management Information Systems, TMH, 2009

6. David L Olson: Managerial Issues of Enterprise Resource Planning Systems,McGraw Hill, International Edition-2009.

7. Rainer, Turban, Potter: Introduction to Information Systems, WELEY-India,2009. Vaman, ERP in Practice, TMIL 2009

8. Dharminder and Sangeetha: Management Information Systems. Excel. 2009

9. Gerald V.Post, David L Anderson: Management Information Systems, IrvinMcGraw Hill. 2009.

10. Monk: Concepts in ERP, Cengage, 2009

11. Olson: Managerial Issues of ERO, TMH, 2009

12. Motiwala: Enterprise Resource Planning, Pearson 2009 Miller:MIS—Cases,Pearson, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:2,T:0,P:0,Credits:2 Total Marks-50 (Int:50, Ext:Nil)

MINI PROJECTMini Project Submission - Followed by Seminar Viva - (Internal Exam)

Student can choose a specific any company or Institute or agency or firm foranalysis and write their observations as to the trend, future prospectus problemsetc., and base on primary or secondary source of data such as interviews, surveyand annual reports of successive years (Minimum four) companies can be studiedby the students. Alternatively Data Bases such as Prowess of Centre for MonitoringIndian Economy (CMIE), Economic Times, and Financial Express can be used.

The Evaluation of the Mini Project followed by Seminar Viva, a together arevalued for 50 marks internally by Project Review Committee.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

ENTREPRENEURSHIP AND GOOD GOVERNANCE

The objective of the course is to make students understand the nature ofentrepreneurship, and to motivate the student to start his/her own enterprise. Theobjective of the course is to enlighten with the fragrance of Corporate GoodGovernance and Business Ethics, so that they would become the best entrepreneurs/ managers of the corporate world.

UNIT-I

Nature of Entrepreneurship; Characteristics, Qualities and skills of anEntrepreneur, functions of entrepreneur, Forms of Entrepreneurship: Small Business,Importance in Indian Economy, Types of ownership, sole trading, partnership,Joint Stock Company and other forms. Entrepreneurial strategy in generating andexploiting new entries – Generation of new entry opportunity, – Assessing theattractiveness of a new entry opportunity, Entry strategy for new entry exploitation,First-Mover (dis)advantages, Risk Reduction strategies. Strategies for growth.

UNIT-II

Entrepreneur & Law and Aspects of Promotion: Promotion of a venture, theentrepreneur and the law - Project Planning and Feasibility Studies- Major steps inproduct development. Financial new venture – Investment decision, financingmeans and sources: venture capital, Financing by Commercial Banks, GovernmentGrants and Subsidies, Entrepreneurship Promotion Schemes of Department ofIndustries (DIC), KVIC, SIDBI, NABARD, NSIC, APSFC, IFCI and IDBI. NewFinancial Instruments.

UNIT-III

Introduction to Business Ethics: Necessity for Business Ethics-Need for Ethicalguideline – Salient Issues in Ethics and Commerce- Justification for Ethics –Basic Principles in Ethics –Corporate Climate and corporate climate audits –Political Issues.

UNIT-IV

Understanding Corporate Governance: Corporate Governance- Capitalism atcrossroads – Historical perspective of Corporate Governance – Issues of CorporateGovernance – Theoretical basis of Corporate Governance – Corporate Governancemechanisms – Indian Model of Governance – Good Corporate Governance –Corporate Governance committees – OECD Principles – Indian Committee andguidelines.

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UNIT-V

Corporate Social Responsibility: System Concept of Business Society – SocialResponsibility – Social Responsibility tools – approaches to Ethics – CorporateSocial Accountability –Ethics and Social Responsibility – professional ethics.

REFERENCE BOOKS:1. Robert D Hisrich, Michael P Peters, Dean A Shepherd: Entrepreneurship,

TMH, 20092. H. Nandan: Fundamentals of Entrepreneurship, PHI, 2009.3. Ronald D Francis & Mukti Mishra: Business Ethics, TMH, 20094. A.C.Frenando: Corporate Governance, Pearson, 20065. V.Balachandran & V.Chandrasekaran: Corporate Governance & Social

Responsibility, PHI, 20096. Bholanath Dutta:Entrepreneurship—Text and Cases, Excel, 20097. Vasanth Desai: Entrepreneurship, HPH, 20098. David Martin: Corporate Governance, Viva, 20099. Barringer: Entrepreneurship, Pearson,2009.10. C.S.V.Murthy: Business Ethics & Corporate Governance, Himalaya, 2009.11. RK Mishra,Gitarani: Corporate Governance, Excel,200912. A.C.Fernando: Business Ethics, Pearson, 200913. Laura P Hartman & Abha Chatterjee: Business Ethics, TMH, 2009

14. Tripat Kaur: Values and Ethics in Management, 2/e, ParagonInternational,2009.

CDs (EXCEL MULTIMEDIA)AUTHOR TITLE

AGARWAL G.K CREATING TALENTINCUBATORSExecutive Director-HR,NTPC

BAJAJ RAJIV, MUTHUTAMAN B, EXPERIENCE: MY FIRM ANDMY JOURNEY

Managing Director-Bajaj Auto

GODREJ J N ((Entrepreneurship)

Chairman & MD, Godrej Boyce Mfg.Ltd

BAJAJ NIRAJ, Chairman, MD,

Mukund Ltd. THE ENTREPRENEURMANAGER

PRASHANT TEWARI, MD, USV Ltd

K.GANESH, CEO & Founder, Tutor Visa

DIVYA MODI, Global Director, Finance, Spice Corp

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

COST AND MANAGEMENT ACCOUNTING

The objective of the course is to enable the students the components of productcost their calculation methods, and their control. Prerequisite for the course isKnowledge of Financial Accounting and Analysis taught in First Semester of theprogramme.

UNIT-I

Introduction: Management accounting Vs. Cost accounting vs. financialaccounting, role of accounting information in planning and control, cost conceptsand managerial use of classification of costs. The management process andaccounting - Cost analysis and control: Direct and Indirect expenses, allocationand apportionment of overheads, calculation of machine hour rate.

UNIT-II

Costing for specific industries: Unit costing, job costing, cost sheet and tenderand process costing and their variants, treatment of normal losses and abnormallosses, inter-process profits, costing for by-products and equivalent production.

UNIT-III

Marginal Costing: Introduction, Application of Marginal costing in terms of costcontrol , profit planning, Closing down a plant, dropping a product line, charginggeneral and specific fixed costs, fixation of selling price, make or buy decisions,key or limiting factor, selection of suitable product mix, desired level of profits,diversification of products, closing down or suspending activities, level of activityplanning- Break-even-analysis: Application of BEP for various business problems.

UNIT-IV

Budgetary Control: Budget, budgetary control, steps in budgetary control,Flexible budget, different types of budgets: sales budget, Cash budget, Productionbudget, Master budget, Performance budgets, material Vs. purchase budgets, ZeroBased Budgeting

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UNIT-V

Standard Costing: Standard Cost and Standard Costing, standard costing vs.budgetary control, standard costing vs. estimated cost, standard costing andmarginal costing, analysis of variance, material variance, labour variance, Salesand Profit variance.

REFERENCE BOOKS:

1. M.Y.Khan, P.K. Jain: Management Accounting: Theory and Problems, TMH,New Delhi, 4/e, 2008.

2. S.P.Jain and K.L.Narang: Cost and Management Accounting, Kalyani, 2008.

3. Charles T. Horngren: Cost Accounting, PHI, 2009

4. MN Arora: Cost Accounting, Vikas, 2009.

5. Colin Drury: Management and Cost Accounting, Cengage, 2009

6. Bhahatosh Banerjee: Cost Accounting Theory and Practice, PHI,2006

7. M.N.Arora: Cost and Management Accounting, Himalaya, 2009.

8. James Jiambalvo: Managerial Accounting, John Wiley, 2009.

9. Allen: Cases In Management Accounting & Control System, Pearson, 2009

10. Bamber: Managerial Accounting, Pearson, 2009.

11. Manash Gupta: Cost Accounting Principles and Practice, Pearson Education,2008

12. Blocher, Chen, Cookins, Lin: Cost Management a Strategic Emphasis,TMH,3/e 2009

13. Thukaram Rao: Cost and Management Accounting, New Age International,2008.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

MANAGEMENT OF TECHNOLOGY

The Objective of the course is to expose students to the importance of technologyin conduct of business and its skillful management for optimum results.

*Students need Discounting Table and Statistical Table to solve problem

UNIT-I

The Process of Technological Innovation: The Need for a ConceptualApproach, Technological Innovation as a Conversion Process, FactorsContributing to successful Technological Innovation. Strategies For Researchand Development: R&D as A Business, Resource Allocation to R&D, R&DStrategy In the Decision Making Process, Selection and Implementationof R&D Strategy, R and D and Competitive Advantage, New ProductDevelopment- Techniques For Creative Problem Solving.

UNIT-II

Financial Evaluation of Research and Development Projects: The Need forCost Effectiveness, R&D Financial Forecasts, Risk as a Factor in Financial Analysis,Project Selection Formulae, Allocation of Resources, DCF and OtherTechniques of evaluating R&D ventures.

UNIT-III

Research and Development: Programme Planning and Control, PortfolioPlanning, Project Planning and Control, Project Termination, ResourceAllocation and Management- New Product Development: New ProductDevelopment as a Competitive Strategy, Market Research ForDeveloping New Products, Commercialisation of Research Outcomes,Industrial Design, Product Architecture and Design For Manufacture,Developing Indigenous Substitute For Raw Materials.

UNIT-IV

Technological Forecasting For Decision Making: The Definition ofTechnological Forecasting, Forecasting System Inputs and Outputs,Classification of Forecasting Techniques, Organisation for TechnologicalForecasting, Current Status.

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UNIT-V

Transfer of Technology: Modes of technology transfer, Price of technologytransfer, Negotiation for price of MOT.

REFERENCE BOOKS:

1. Tarek Khalil: Management of Technology—The Key to Competitivenessand Wealth Creation, McGraw Hill, Boston, 2009.

2. Krishnamacharyulu: Management of Technology, HPH, 2009

3. V.K.Narayanan: Managing Technology and Innovation for CompetitiveAdvantage, Pearson Education, 2009.

4. Krishnamacharyulu & Lalitha: Management of Innovation, Himalaya, 2009.

5. Norma Harison and Samson: Technology management – Text and cases,TMH, 2009

6. Shane: Technology Strategy for Managers and Entrepreneurs, Pearson,2009.

7. P.N.Rastogi: Managing Creativity, Macmillan, 2009.

8. Pradip N Khandwalla: Lifelong Creativity—An Unending Fest, TMH, 2009.

9. White: The Management of Technology & Innovation, Cengage,2009

10. Khandwala: Corporate Creativity, TMH, 2009.

CDs (EXCEL MULTIMEDIA)

AUTHOR TITLE

MARIWALA HARSH INSTILLINF THE ‘DNA’ OF

Chairman & Managing Director, INNOVATION

Marico Industries Ltd

KANJILAL JAWAHAR

Director-Rich Media & MBP, Nokia Asia Pacific Singapore.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

STRATEGIC MANAGEMENT

The Objective of the course is to enable students have a grasp of various businessstrategies in general and functional management areas. It will provide a strategicorientation in conduct of the business. Prerequisite The subjects such asManagement Theory and Practice, Financial Management, HRM, MarketingManagement, Production and Operations Management taught in First and SecondSemesters of the programme.

UNIT-I

Introduction- Concepts in Strategic Management: Strategic Management Process,Developing a strategic vision, Mission, Objectives, Policies – Factors that shapea company’s strategy, Environmental Scanning: Industry and Competitive Analysis– Methods. Evaluating company resources and competitive capabilities – SWOTAnalysis – Value Chain Analysis and Competitive advantage.

UNIT-II

Tools and techniques for strategic analysis - Porter’s Five Force Model, BCGMatrix, GE Model, TOWS Matrix, IE Matrix, The Grand Strategy Matrix. MarketLife Cycle Model - and Organizational Learning, Impact Matrix and theExperience Curve, Generic Strategies- Strategy Formulation - Types of Strategies– offensive strategy, defensive strategy, Exit and entry barriers - Tailoring strategyto fit specific industry and company situations.

UNIT-III

Strategy Implementation: Strategy and Structure, Strategy and Leadership,Strategy and culture connection - Operationalising and institutionalizing strategy- Strategies for competing in Globalizing markets and internet economy -Organizational Values and Their Impact on Strategy – Resource Allocationas a vital part of strategy – Planning systems for implementation.

UNIT-IV

Turnaround and Diversification Strategies: Turnaround strategy - Managementof Strategic Change, strategies for Mergers, Acquisitions, Takeovers and JointVentures - Diversification Strategy: Why firms diversify, different types ofdiversification strategies, the concept of core competence, strategies andcompetitive advantage in diversified companies and its evaluation.

UNIT-V

Strategy Evaluation and control– Establishing strategic controls for Measuringperformance – appropriate measures- Role of the strategist – using qualitative and

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quantitative benchmarking to evaluate performance - strategic information systems– problems in measuring performance – Guidelines for proper control- Strategicsurveillance -strategic audit - Strategy and Corporate Evaluation and feedbackin the Indian and international context.

REFERENCE BOOKS:

1. Gregory Dess and G.T. Lumpkin: Strategic Management – CreatingCompetitive Advantage, TMH, 2009.

2. Strategic Management by Michael Porter

3. Thompson & Strickland: Strategic Management, Concepts and Cases. TMH,2009.

4. Saloner: Strategic Management, Wiley 2009

5. P.Subbarao: Strategic management, Himalaya, 2009

6. Subbaro Ch: Compete or Forfeit—Competitive Strategies for PharmaceuticalIndustry, PharmaMed Press, 2009.

7. VSP Rao: Strategic Management, Excel, 2009

8. Johnson:Exploring Corporate Strategy, Pearson, 2009

9. Hitt, Ireland & Hoskisson: Management of Strategy, Thomson 2009

10. Allan Afuah, Business Models: A Strategic Management Approach, TMH,2009

11. Ranjan Das: Crafting the Strategy: Concepts and Cases in StrategicManagement, TMH,2009.

12. Fred R.David: Strategic Management Concepts and Cases, PHI, 2009

13. Hill: Strategic Management an Integrated Approach, Biztantra, 2009

14. Azhar Kazmi: Business Policy & Strategic Management: TMH, 2009.

15. Ajit Prasad: Extremely Short cases in Strategic Management, Excel-2009

16. Wheelen & Hunger: Concepts & Cases in Strategic Management andBusiness Policy, Pearson 2009.

CDs (EXCEL MULTIMEDIA)

AUTHOR TITLENADAR SHIV, A CONCEPTUAL FRAMEWORK FORConvention Chairman and MANAGING FUTURE.Founder, HCLAnd Chairman & CEO, HCL Technologies LtdFULLER MARK B, Chairman, Monitor Groups, USA

OJHA NIKHIL P ENHANCED COMPETITIVENESS – ANANTIDOTE TO MANAGING FUTURE,MANAGING THE FUTURE –EVERIASTING TAKEAWAYS

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GIANETTI PRETI VYAS, DESIGN AS A STRATEGICChairperson –Vyas Gianetti Creatives DIFFERENTIATORSTEVENS ERICProf of Marketing, ESCEM B School, France

CHANDRASEKHAR S SPEED &AGILITYPresident HR, Reliance Industries Limited DUBEY RAJEEVExecutive Vice-President, M&M.

CDs (EXCEL MULTIMEDIA)

AUTHOR TITLEBROCKER WILLEM MANAGING NEW INDIA: STRATEGIESSr. Global Advisor,Price Waterhouse Coopers InternationalPURI ASHWINI, Exec Director,Price Waterhouse Coopers InternationalAMBARISH, Exec Director, Price Waterhouse Coopers Int

CHAITANYA A V N P K, GLOBAL COMPATITIVESSKUMAR PRAVIN

BHATTACHARJEE CHAYAN,DE SUDIPTO 70 MILLION EMPLOYABLE INDIANS:NCYM Champion Team, STRATEGIES FOR GLOBAL4thrd NationalCompetition for Management studies,PG Program in Retail Management, IISW BM-KolkataBAKRE ANKITA ABHIJIT,NCYM Champion Team,33rd National competitionfor young manager, Bharat Petroleum Co. Ltd

SHAHANI NAIDU DEVELOPING THE NEW BUSINESSSheriff of Mumbai MANAGERGOPALA KRISHNA RConvention Chairman & Exec DirectorTata Sons LtdKERR JOHNConsulting EMEA Regional Leader Deloitte.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective -ICONSUMER BEHAVIOUR AND RURAL MARKETING

The objective of the course is to enable students to understand the perspectives ofConsumers and their buying behavior. The pre-requisite for this course is MarketingManagement offered in 1st semester.

UNIT-I

Introduction to Consumer Behaviour: Evolution of Consumer Behaviour,Understanding consumers and market segments, Consumer Behaviour andMarketing Strategy. Psychographic Dimensions- Consumer Motivation,Perception, Personality, Information Processing, Attitude Formation and AttitudeChange.

UNIT-II

Social and Cultural Environment: Economic, Demographic, Cross Cultural andSocio–Cultural Influences, Social Stratification, Reference Groups and FamilyInfluences, Personal influence. Models of Buyer Behavior- Howard Model, Howard-Sheth Model, EKB Model, Webster and Wind Model.

UNIT-III

Consumer Decision Process: High and Low Involvement, Pre-purchaseProcesses, Purchase, Post Purchase processes, Consumption and evaluation, BrandLoyalty and Repeat Purchase Behaviour.

UNIT-IV

Consumer Behavior in Rural Marketing : Meaning - Evolution – Rural MarketingModels – Rural Marketing Vs Urban Marketing – Nature and Characteristics ofRural Market – Indian Rural Market – Parameters differentiating Urban & RuralMarket - Differences in consumer behavior in Rural and Urban market.

UNIT-V

Rural Marketing Mix: Rural Marketing Mix – Additional Ps in Rural Marketing– 4As of Rural Marketing Mix – New Product Development for Rural Market –Rural Market Product Life Cycle – Objectives behind new product launch – NewProduct development process.

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REFERENCE BOOKS:

1. David L Loudon and Albert J Della Bitta: Consumer Behaviour, 4/e, TMH,2008.

2. Schiffman, L.G and Kanuk L.L: Consumer Behaviour, 8/e, Pearson, 2009

3. Kazabi Batra: Consumer Behaviour, Excel, 2009

4. Suja R Nair: Consumer Behaviour—An Indian Perspective, HPH, 2008

5. Roger D. Black Well: Consumer Behaviour, Cengage Learning, 2008

6. C.S.G.Krishnamacharyulu, Lalitha Ramakrishnan: Rural Marketing: Textand Cases, Pearson Education, 2009

7. Balram Dogra & Karminder Ghuman: Rural Marketing, TMH, 2009

8. Kaushik Sircar: Rural Marketing, Himalaya,2008

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective-ISECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

The objective of this course is to provide the conceptual and analytical framework of Security Analysis and Portfolio Management and make them proficient inunderstanding the dynamics of securities market. This paper is focuses on theapplication of theory to practice.

UNIT-I

Investments: The Investment environment: Classification and functions of financialmarkets and financial instruments. Securities Markets, how securities are traded.

UNIT-II

Portfolio Theory and Capital market theory: The returns and risks from investing,Markowitz Portfolio Theory, Mean-variance approach, Portfolio selection-efficientportfolios, The Single-Index Model, Asset Pricing Models-The Capital Asset PricingModel, Arbitrage Pricing Theory.

UNIT-III

Fixed – income Securities (Bond): Analysis, valuation and management: Interestrates, Measuring Bond Yields, Bond pricing theorems, Convexity, duration, PassiveBond Management and active bond management strategies, Bond immunization.

UNIT-IV

a) Equity: Analysis Valuation and management: Discounted Cash-flowtechniques: Balance sheet analysis, Dividend discount models, intrinsic valueand market price, The P/E ratio or Earnings Multiplier Approach, Price/Bookvalue, Price /Sales ratio, Economic value Added (EVA), The passive andActive strategy.

b) Security Analysis: Macroeconomic analysis, Industry and company analysis.Technical analysis.

UNIT-V

a) Derivatives: Overview of derivative markets, option markets, optionstrategies and option valuation. Futures markets, strategies and pricing. Stockindex futures, interest rate futures. Swaps contracts.

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b) Portfolio management: Mutual funds - Growth of mutual funds in India,Structure. Performance evaluation of mutual funds, performance measurementwith changing portfolio composition.

REFERENCE BOOKS:

1. William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Fundamentalsof Investments, Prentice Hall, 2009

2. ZVI Bodie, Alex Kane, Alan J Marcus and Pitabas Mohanty: Investments,TMH, 2009.

3. Donald E. Fischer and Ronald J.Jordan: Security Analysis and PortfolioManagement, 6/e, Pearson Education, 2007.

4. Prasanna Chandra: Investment Analysis and Portfolio Management, TMH,2009.

5. Frank K.Reilly and Keith C.Brown: Investment Analysis PortfolioManagement, Cengage, 2009.

6. Charles P. Jones: Investments – Analysis and Management, John Wiley, 2009

7. Bhat: Security Analysis and Portfolio Management, Excel, 2009.

8. S.Kevin: Security Analysis & Portfolio Management, Prentice Hall, 2006.

9. Arnold, Kumar:Corporate Financial Management, Pearson, 2009

10. V.A.Avadhani: Securities Analysis and Portfolio Management, Himalaya,2008.

11. Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory and InvestmentAnalysis, 5/e, John Wiley & Sons, 2007

12. John C.Hull: Options, Futures and other Derivatives, 7/e,Pearson education2009.

13. Robert A.Strong: Derivatives – An Introduction, Cengage, 2009

CNBC TV 18 CDs

1. Systematic Investment Planning, 2008

2. Wizards of Dalal Street, 2008.

3. Simplifying Technical Analysis, 2005

4. Derivatives, Trader Psychology, 2005

5. Global Investment Gurus- Focus on India, 2006

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective-IPERFORMANCE MANAGEMENT

The objective of the course is to provide an outline of performance managementof individuals in the organization. The prerequisite for the course is knowledge ofHRM.

UNIT-I

Introduction to performance management: performance management systemcycle, planning performance for role clarity, accountability and effectiveness,increasing self awareness and understanding: Self Appraisal, performance analysis.Bharat Petroleum Corporation Ltd.: Aligning people to business goals, PerformanceManagement System in Titan.

UNIT-II

Improving quality of performance ratings: Performance Review Discussion,Using Performance Management Systems, Data for HR Decision and PerformanceImprovements, Performance compensation, Performance Management Systems andAppraisal Practices in India, Performance Management Systems and AppraisalPractices in some Asian Countries. Performance Management System in Infosys,Performance Management System in Dr.Reddy’s Laboratories

UNIT-III

Making Performance Management Systems and Appraisals Work, MonitoringPerformance Planning Analysis and Development Systems, Focusing on TeamPerformance for Better Results & Reward system. Performance Management Systemin National Stock Exchange, Performance Planning Development Review andManagement System: NOCIL.

UNIT-IV

Rating-Less Appraisals for the future of performance management systems,Performance Management: From Systems to Spiritual Approach, ImplementingPerformance Management Systems.

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UNIT-V

Strategies for performance management: Competency Mapping, Benchmarking.Case Studies -Integrating 360 degree Feedback with Performance ManagementSystem :TISCO, 360 Degree or Multirater Assessment and Feedback Systems,Potential Appraisal.

REFERENCE BOOKS:

1. T.V.Rao: Performance Management and Appraisal Systems, Response, 2008.

2. Herman Aguinis: Performance Management, Pearson Education, 2009.

3. T.V.Rao: 360 Degree Feedback and Assessment and Development Centres,Excel, 2005.

4. Kandula: Performance management, PHI, 2009.

5. Michael Armstrong: Performance Management, Kogan Page, 2007.

6. A.S.Kohli, T.Deb: Performance Management, Oxford Higher Education, 2008.

7. Dinesh K Srivastava: Strategies for Performance Management, Excel, 2005.

8. Prem Chedda: Performance Management Systems, MacMillan, 2008.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective-IBUSINESS INTELLIGENCE

The objective of the course is to make the students proficient in the tools andtechniques of Business Intelligence making use of Data mining and DataWarehousing processes.

Unit – 1:

Introduction: Business Intelligence from business side- Components of BIArchitecture-BI Frontend- BI and Business Value- BI Market Business Query &Reporting-Production Reporting- Dash Boards-Performance Management- Successof Business Impact- Measuring Success of Business Impact-ROI-LOFT Effect

Unit – 2:

Data Management and BI Organizing for Success Data Quality-Data Architectures-Master Data Management- Right Time Data- Business IT partnership- Hybrid IT-Business person. BI organizing for Success: Requirements driven BI-Relevanceto Continental Gate Agents- Waterfall Development process- Agile DevelopmentTechniques-Enterprises Vs Department BI-Business Intelligence CompetencyCentre-BICC Guiding Principles

Unit – 3:

Market Intelligence: Knowledge most important asset of a company- MarketResearch Function with organization- Nature & Scope of Qualitative Data –Designing Research – Managing Results – Knowing Future.

Unit – 4:

BI Through Data Warehousing: Online Analytical Processing (OLAP)- OLAP&OLTP systems- Data Modeling-OLAP tools- Managed Query Environment-OLAPtools in open Source domain. Data Warehousing (DW) to Data Mining (DM)—Data base Segmentation- Tools for Data mining – Application of DW and DM

Unit – 5:

Future of BI: Emerging Technologies-Predicting future-BI search and TextAnalysis-Advanced Visualization- Rich Reportlets – The future beyond technology.

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REFERENCE BOOKS:

1. Cindi Howson: Successful Business Intelligence, Tata McGraw Hill, 2008

2. Turban:Business Intelligence,Pearson, 2009.

3. Martin Callingham: Market Research, Kogan Page,2004

4. C.S.R.Prabhu: Data Warehousing, 3/e,PHI Learning,2008

5. George M.Markas: Decision Support Systems,2/e,Pearson Education,2008

6. Efrem G.Mallach: Decision Support and Data Warehousing Systems, TataMcGraw Hill, 2008

7. Berson Smith: Data Warehousing, Data Mining 7 OLAP, Tata McGraw-Hill,2007

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IIADVERTISING AND BRANDING

The objective of this course is to make the student proficient in promoting anorganization through advertising and branding in contemporary styles.

UNIT-I

Introduction to Marketing Communications and Advertising: MarketingCommunication – Integrated Marketing Communication (IMC)- IMC in MarketingMix – Purpose and Function of Advertising in Marketing Mix – Advertising andPsychology – Advertising and Buying Behavior – Advertising Strategy- Planning& organization – Setting objectives – level of decision making- Creative Strategy& Execution.

UNIT-II

Managing Advertising : Advertising planning – Target Marketing – Definingprime prospects – positioning Advertising – Setting objectives- DAGMARApproach to set objectives – Arriving and allocating Budgets – Measuring IMCPerformance – Media Function – Basic Media Strategy – Using Various Media(Television, Radio, Newspapers & Magazines)- New Trends in Advertising –Creating Advertising.

UNIT-III

Advertising and Branding: Brand Planning- Managing Brands with current trendsof Advertising – Competing Brands- Global Advertising Agencies and Globalmarkets-Advertising Agency Management. Implication for Communication andPromotional strategies Branding: Product Concept –Unique Selling proposition– Product Management – Product & STP-Reverse Engineering – Framing ProductLine

UNIT-IV

Branding Concepts: Managing Brand power – Brand Life Cycle –Types of Brands:Brand Associations- Brand Extension- Brand loyalty-Brand Positioning.-BrandResponse – Brand Experience – Brand Aesthetics – Awareness & Brands – BrandElements – Brand Positioning pit falls – Brand Repositioning- Symbiotic Branding– Directness and Subtlety in Advertising appeal. Brand revitalization.

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UNIT-V

Brand Extension Strategies in Indian Context – Branding Commodities- BrandPerception and Brand Strategy – Subtleties and Celebrities – Brand Equity andpricing decisions – Cost to Server Consumers – Service Quality and Branding –Retailing impact on branding – Online Brand Equity and Offline Brand Equity.

REFERENCE BOOKS:

1. Kruti shah & Alan D’Souza: Advertising and Promotions, Tata McGraw-Hill,2009

2. Helen Edwards & Derek Day: Creating Passion Brands, Kogan Page,2005

3. S.Ramesh Kumar: Marketing and Branding, Pearson Education, 2009

4. Tapan K Panda: Building Brands, Excel,2008

5. W.Rolan Lane, Karen Whitehill King, J. Thomas Russell: AdvertisingProcedure, 16/e, Pearson, 2008

6. Chunawala: Advertising , Sales promotion and Distribution, Himalaya, 2009

7. Sharma & Singh , Advertising, PHI,2009.

8. Kumar:Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context, Pearson-2009.

9. Murthy& ,Bhojanna: Advertising an IMC: Excel, 2009.

10. R.C.Bhatia: Marketing Communication and Advertising, ParagonInternational,2009.

11. Mahendra Mohan: Advertising Management, Tata McGraw Hill, 2008

12. Batra: Advertising Management, 6/e, Pearson Education, 2008

13. Jason Hartman: Brand of Chocie, Jaico, 2009

14. Terence A Shimp: Advertising and Promotion, Cengage Learning,2007

15. Rodney D Ryder: Trademarks, Advertising and Brand Protection, Macmillan,2009

16. Brand Management – Harsha Varma

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CDs (EXCEL MULTIMEDIA)

AUTHOR TITLE

SURESH J, PRODUCT BRANDS TO COMPANY

CEO & Exec Director, BRANDS

MTR Foods Ltd.

ANAND K.B.S

Chief (Marketing and Sales)

Asian paints

BAWARE RAVI, SEN ANAND TRUE NATURE OF BRANDING

KANSAL RAHUL THE THIRD WAVE OF BRANDING

JEJURIKAR RAJESH

CHADHA DHAREN, Building Successful Brands in

MD, Momentum Strategic 21st century

Consultants Pvt. Ltd

MUTHURAMAN.B MD,

The Tata Iron and Steel Co. Ltd.

SAWHNEY MOHANBIR, CONNECTING ACROSS

Mocormiok tribune professor GENERATIONS CREATING INDIAN

of technology And Director BRANDS

center for research in

technology & Innovation

BIYANI RAJESH

BAID POOJ

Winners of 3rd National Computation for Management.

Studies (NCMS), AIMA

CNBC TV 18 CDs

· Strategies for becoming Customer Focused Organisation

· Brands that made India 2008

· Most Trusted Brands, 2006

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IIFINANCIAL INSTITUTIONS, MARKETS AND SERVICES

The objective of the course is to provide to students an understanding of FinancialMarkets, the major institutions involved and the services offered within thisframework.

UNIT-I

Introduction: The structure of financial system; Equilibrium in financial markets;Indicators of Financial Development, Financial system and economic development; Financial Sector reforms after 1991 - Regulatory and Promotional Institutions:Function and Role of RBI, Monetary Policy and techniques of monetary controlof RBI. The role and functions of SEBI. An update on the performance on Non-statutory Financial organization like IFCI, IRBI, NABARD, SIDBI, and SFCs .

UNIT-II

The banking and Non Banking Institutions: Commercial banks – the public andthe private sectors – structure and comparative performance. The problems ofcompetition; interest rates, spreads, and NPAs. Bank capital – adequacy normsand capital market support. Banking Innovations. Co-operative banks- role, Govt.initiatives to strengthen the co-operative banks.-

UNIT-III

Financial and Securities Markets: Structure and functions of Call Money Market,Government Securities Market – T-bills market, Commercial Bills market,Commercial paper and certificate of deposits- Securities markets – Organisationand structure, Listing trading and settlement. SEBI and Regulation of Primary andSecondary Markets

UNIT-IV

Asset/fund based Financial services – lease finance, consumer credit and hirepurchase finance, factoring definition, functions, advantages, evaluation andforfeiting, bills discounting, housing finance, venture capital financing. Fee-based / Advisory services: Stock broking, credit rating.

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UNIT-V

Investment Banking: Introduction, Functions and activities, underwriting, bankersto an issue, debenture trustees, portfolio managers. Challenges faced by investmentbankers. The non-banking financial Institutions: . Insurance Companies – Structureand Investment Pattern of LIC, GIC and other insurance companies, Competition,innovation, Role of IRDA, Challenges of Insurance Sector.

REFERENCE BOOKS:

1. L.M.Bhole: Financial Institutions and Markets, TMH, 2009.

2. Vasant Desai: Financial Markets and Financial Services, Himalaya,2009

3. Rammohan: Regulation of Financial Intermediaries in Emerging Markets,Sage, 2009

4. Pathak:Indian Financial Systems, Pearson, 2009

5. M.Y.Khan: Financial Services, TMH, 2009.

6. S.Gurusamy: Financial Services and System, Cengage,2009

7. Meir Kohn: Financial Institutions and Markets, Oxford University Press,2008.

8. Anthony Saunders and Marcia Millon Cornett: Financial Markets andInstitutions, TMH, 2009.

9. Justin Paul and Padmalatha Suresh: Management of Banking and FinancialServices, Pearson , 2009.

10. Nanda Gopal: Emerging Financial Markets, Excel,2009.

11. Nalini Prava Tripathy: Financial Services, Prentice Hall,2009.

12. Frank.J.Fabozzi & Franco Modigliani: Foundations of Financial Marketsand Institutions, Pearson, 2008.

13. Vasant Desai, The Indian Financial System and Development, Himalaya,2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IIMANAGEMENT OF INDUSTRIAL RELATIONS

The objective of the course is to give a good understanding of dynamics of IndustrialRelations against the backdrop of monitoring and regulatory environment in India.

UNIT-I

Introduction To Industrial Relations: The Concept Industrial Relations theDynamic Context of Industrial Relations: Globalization and the National Economy,Responses to Competitive Pressures, Changes in Employment Practices, The Actorsin Employee Relations: Management, Unions and the State, Role of Trade Unionin Industrial Relations.

UNIT-II

Employee Involvement & Participation: Concept, Objectives and Forms, EthicalCodes, Discipline &Grievance Management: Forms and Handling of Misconduct,Collective Bargaining: Importance, Forms, Process of Negotiation and RecentTrends in Collective Bargaining, Disputes – Causes and Prevention

UNIT-III

Industrial Relations & Technological Change, International LabourOrganization (ILO): Objectives, Structure and Procedure for Admission as aMember, Managing Without Unions, the Future Direction of Industrial Relations

UNIT-IV

Legal Framework Of Industrial Relations: Settlement Machinery for IndustrialDisputes: Conciliation, Arbitration & Adjudication,· Legislation: The Trade UnionsAct, 1926,· The Industrial Dispute Act 1947,· The Factories Act 1948,· The MaternityBenefits Act 1961.· Industrial Employment (Standing Orders) Act ,1946

UNIT-V

Labour Welfare And Social Security: Labour welfare and Social Security –Meaning and implication· Labour Legislations: an overview (salient features ofthe acts from the perspective of a manager) Contract labour (regulation &abolition)act, 1970 & the rules Employees’ provident funds & misc. Provisions

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Act, 1952,Employees’ state insurance Act, 1948Payment of bonus act,1965Payment of gratuity act, 1975Workmen’s compensation Act, 1923, Paymentof wages act, 1936

REFERENCE BOOKS:

1. C S Venkataratnam: Management of Industrial Relations. Oxford UniversityPress, 2009.

2. Memoria and Gauskar: Dynamics of Industrial Relations. Himalaya. 2009

3. Arun Monappa: Industrial Relations, TMH. 2009

4. Tapamoy Deb:Managing Human Resources & Industrial Relations.Excel.2009

5. B D Singh: Industrial Relations & Labour Laws, Excel. 2009.

6. Sinha: Industrial Relations, Trade Unions and Labour Legislation. Pearson.2009.

7. P.K.Padhi: Labour and Industrial Laws, PHI, 2009.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

ELECTIVE-IDIGITAL IMAGE PROCESSING

The objective of this course is to facilitate students appreciate the quality conceptsand develop an understanding of tools and techniques relating to total qualitymanagement.

UNIT-I

Principles and Practices-I: Introduction,- Gurus of TQM,- Historic Review,-Benefits of TQM- Leadership, characteristics of Quality leaders.-The DemingPhilosophy-Quality councils-Strategic Planning- Customer Satisfaction-Customerperception of Quality-service Quality,-Customer Retention- EmployeeInvolvement-Employee survey-Empowerment-Gain sharing-Performance Appraisal.

UNIT-II

Principles and Practices-II: Continuous process Improvement,- the Juran trilogy,-The PDCA Cycle-Kaizen- Reengineering. Supplier Partnership- Partnering-Sourcing-Supplier Selection-Supplier rating-Performance Measures-Basic concept-Strategy-Quality cost- Bench marking- reasons for bench marking-Process-Understanding current performance-Pitfalls and criticism of benchmarking.

UNIT-III

Tools and Techniques-I: Information Technology-Computers and the qualityfunctions-Information quality Issues-Quality management System-Benefits of ISOregistration-ISO 9000 series Standards-Internal Audits. EnvironmentalManagement System-ISO 14000 series-Benefits of EMS- Relation to Healthy andsafety-Quality Function Deployment-The voice of the Customer- Building a Houseof Quality-QFD Process.

UNIT-IV

Tools and Techniques-II: Quality by Design- Benefits-Communication Model-Failure Mode and Effective Analysis-Failure Rate, FMEA Documentation-Theprocess of FMEA Documentation-Product liability-Proof and Expert Witness. TotalProductive Maintenance- promoting the Philosophy and Training-Improvementsand needs- Autonomous Work groups.

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UNIT-V

Management Tools: Management Tools,-Introduction-Forced field Analysis-Treediagram- Process decision Program Chart-Statistical Process Control-Cause andEffect diagram-Histogram-state of control – Process Capability- ExperimentalDesign-Hypothesis-Orthogonal Design-Two factors and Full factors-QualityStrategy for Indian Industries-Quality Management in India.

REFERENCE BOOKS:

1. Howard S Gilton, Alan J Oppenheim: Quality Management, TMH, 2008.

2. Dale H.Besterfeild, carlon Besterfeild: Total Quality Management, PearsonEducation, 2008

3. Sridhara bhat: Total Quality Management Texts and Cases, Himalaya, 2009.

4. Shailendra Nigam: Total Quality Management, Excel, 2009

5. Kanishka Bedi: Quality Management, Oxford, 2008.

6. James R.Evans, M.Lindsay: The Management and Control Of Quality,Cengage, 2009.

7. Pradeep V.Mehta:Introduction to Quality Assurance-New Age publication,2008.

8. Divya Singhal: Implementing ISO 9001-2000, PHI, 2008

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IIIRETAILING MANAGEMENT

The objective of the course is to enable students to develop a deeper insight intothe functioning of Retailing Sector with a special focus on merchandising andstore management.

UNIT-I

Introduction: Advent of retailing -Functions of retailing - Types of retailing -Customer buying behavior-Retailing Strategy: Target market & Retail format -Growth strategies - Strategic retail planning process - Factors to be considered forretail planning. Human resources & Administrative Strategy: Designing theorganizational structure for retail firm - Retail organization structures.

UNIT-II

Merchandising and pricing strategies: Merchandize planning - Sources ofmerchandize -Category Management - Buying systems to stores - Allocation ofmerchandize- Retail pricing strategies –Approaches for setting pricing – Pricingadjustments – Using price to stimulate retail sales – Promoting the merchandise –Implementing an advertising plan.

UNIT-III

Store Management: Objectives of a good store design –Store design – Storelayout – Space planning – Merchandise presentation techniques and atmospherics.

UNIT-IV

Location strategies: Shopping centers –Freestanding sites – Location and retailstrategies- Factors affecting the demand for a region or trade area –Factors affectingthe attractiveness of a site.

UNIT-V

Retailing in India: The present Indian retail scenario – Factors affecting retailingin India – Region wise analysis of Indian retailing – Retailing opportunities inIndia. CRM in retail management.

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REFERENCE BOOKS:

1. Levy & Weitz: Retailing Management , TMH, 2009.

2. A.J.Lamba: The art of Retailing, TMH, 2009.

3. Fernie: Logistics & Retail Management, Kogan Page, 2009

4. Arif sheik: Retail Management, HPH,2008

5. Sivakumar:Retail Management, Excel, 2009

6. Andrew J Newmann & Petes Cullen: Cengage Learning, 2009.

7. Barry Berman Joel &R Evans: Retailing Management-A Strategic Approach,Pearson Education, 2009.

8. Swapna Pradhan: Retailing Management Texts & Cases, TMH, 2009

9. Diamond: Retail Buying, Pearson, 2009

10. Sathish Taneja: Franchising, Paragon International, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IIIDERIVATIVES

The objective of this course is to make students efficient in the area of Derivatives,giving them the knowledge of basics in Derivatives, Future Markets, OptionStrategies, etc.

UNIT-I

Introduction to Derivatives – Development and Growth of Derivative Markets,Types of Derivatives, Uses of Derivatives, Fundamental linkages between spot &Derivative Markets, The Role of Derivatives Market, Uses & Misuses of derivatives.

UNIT-II

Future and Forward Market structure of forward and Future Markets, Mechanicsof future markets, Hedging Strategies, Using futures, Determination of forward andfuture prices, Interest rate futures, Currency futures and Forwards.

UNIT-III

Options – Distinguish between Options and Futures, Structure of Options Market,Principles of Option Pricing, Option Pricing Models: The Binomial Model, TheBlack – Scholes Merton Model.

UNIT-IV

Basic Option Strategies, Advanced Option Strategies, Trading with Options,Hedging with Options, Currency Options.

UNIT-V

Swaps – Concept and Nature, Evolution of Swap Market, Features of Swaps, Majortypes of Swaps, Interest Rate Swaps, Currency Swaps, Commodity Swaps, EquityIndex Swaps, Credit Risk in Swaps, Credit Swaps, using Swaps to Manage Risk,Pricing and Valuing Swaps.

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REFERENCE BOOKS:

1. Jayanth Rama Varma: Derivatives and Risk Management, TMH, 2008.

2. John C Hull: Options, Futures and other derivatives, 7th Edition, Pearson ,2009

3. Fundamental of Financial Derivatives – Prafull Kumar Swanin - Himalaya -2012

4. Mishra: Financial Derivatives, Excel, 2009.

5. S.L.Gupta: Financial Derivatives: Theory, Concepts and Problems, PrenticeHall, 2009

6. S.S.Kumar; Financial Derivatives, PHI, 2009

7. David A. Dubofsky, Thomas W Muller, TR: Derivatives Valuation and RiskManagement, Oxford, 2008

8. Don M Chance, Robert Brooks: Derivatives and Risk Management Basics,Cengage, 2008.

9. A.N.Sridhar: Futures and Options, Equities & Commodities, Shroff Publishersand Distributors, 2008.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IIIINTERNATIONAL HUMAN RESOURCE MANAGEMENT

The objective of the course is to provide students with a perspective of InternationalHuman Resource Management, its environment and complexities. The prerequisitefor the course is Human resources management taught in II semester.

UNIT-I

Introduction to IHRM: Definition, reasons for going global, Approaches to IHRM,Difference between IHRM and Domestic HRM, Reasons for emergence of IHRM,Models of IHRM-Matching model, Harvard Model, Contextual Model, 5P ModelEuropean Model, Models of SHRM in Multinational Companies,Internationalization of HRM: Socio-cultural context, organizational dynamicsand IHRM: Role of culture in International HRM, Culture and employeemanagement issues, Organizational Processes in IHRM, Linking HR toInternational expansion strategies, The Challenges of International HumanResource Management

UNIT-II

Strategies for International Growth: Exploiting global integration-The logic ofglobal integration, differentiation, Mastering expatriation, beyond the traditionalexpatriate model, the limits of global integration Becoming locally responsive:The roots of responsiveness, understanding diversity, responding to diversity, thechallenges of localization Managing alliances and joint ventures- meaning, need,different kinds of alliances, planning and negotiating alliances, implementingalliances, supporting alliance learning, the evolving role of alliances

UNIT-III

Recruitment, Selection and staffing in International context: InternationalManagers- parent country nationals, third country nationals, host country nationals,advantages and disadvantages of different selection methods, different approachesto multinational staffing decisions, recruitment methods using head-hunters, cross-national advertising, e-recruitment; Selection criteria and techniques, use ofselection tests, interviews for international selection, international staffing issues.

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UNIT-IV

Performance Management and T& D in International context : A conceptualbackground, Constraints in goal attainment, performance management cycle,models, performance and appraisal in IHRM appraisal of expatriate, third and hostcountry employees, issues and challenges in international performancemanagement, country specific performance management practices. Training anddevelopment in international context: Context Backdrop of international training,Current scenario in international training and development, training &development of international staff, types of expatriate training, HCN training,Career Development, repatriate training, developing international staff andmultinational teams, knowledge transfer in multinational companies.

UNIT-V

International Compensation: Forms of compensation and factors that influencecompensation policy, key components of international compensation, Approachesto international compensation, compensation practices across the countries, socialsecurity systems across the countries, global compensation: emerging issues.

REFERENCE BOOKS:

1. The Global Challenge- framework for International human resourcemanagement, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin.

2. International Human Resource Management-Peter J Dowling, Denice EWelch, Cengage Learning

3. International Human Resource Management, K Aswathappa, Sadhna Das,McGraw Hill

4. International Human Resource Management, Tony Edwards, Chris Rees,Pearson Education

5. International Human Resource Management - Monir H Tayeb – OxfordUniversity Press - 2005.

6. International Human resource Management – PL Rao, Excel Books.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IIIE – COMMERCE

Objective of this course is to provide basic knowledge about E-Commerce trendsin Electronic Commerce and get an overview of M-commerce

UNIT I

Introduction to E-Commerce – Definitions –- Types of E- Commerce-Benefits ofE-Commerce – Limitations of E-Commerce, Models of E-Commerce – B2C, B2B,C2C, Characteristics of Each Model

UNIT II

Electronic Market Structure – Business Model of Electronic Marketing –Procedure for Internet Shopping: Consumer Perspective – B2C- Characteristics ofInternet Surfers- Service in Cyberspace, Advertising in E- Commerce – Methodsand Strategies

UNIT III

Financial Transaction through EC - Electronic Payment Systems –Securityschemes in Electronic Payment Systems – Electronic Credit Card System, BrokerBased Services- Trading Stocks Online – Cyber banking and Personal Finance

UNIT IV

EC Strategy – Strategic Planning for EC: Industry and Competitive Analysis-Strategy Formulation – Critical Success Factors for EC- A Value Analysis Approach– Return on Investment and Risk Analysis – EC Strategy in Action.

UNIT V

Introduction to M-Commerce – Importance of M-Commerce, M-Commerce ValueChain, MCommerce - Services, Trends in M-Commerce

Case Let (Not Exceeding 200 Words)

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REFERENCE BOOKS:

1. Efraim Turban, David King, Jae Lee, Dennis Viehland., Electronic Commerce:A Managerial Perspective. Pearson Education. New Delhi: 2008.

2. Bhaskar, Bharat., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2006.

3. C.S.V Murty., E-commerce . Concepts, Models, Strategies, HimalayaPublishing house. 2008.

4. Ravi Kalakota and Andrew B. Whinston., Electronic Commerce; A ManagersGuide. Pearson Education. 2008.

Journals

1. Computers Today, New Delhi

2. Data Quest, New Delhi

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:2,T:0,P:0,Credits:2 Total Marks-100 (Int:50, Ext:Nil)

ENTREPRENEURIAL ACTIVITY

Students study entrepreneurship and Good Governance in the third semester. Thisis to be taken as an exercise relating to that. Self employment is the best employment.Entrepreneur not only provides employment to himself/herself but also providesto others. Development of an area or nation is largely attributed to availability ofentrepreneurship. Hence an activity titled “Entrepreurial Activity / Market Makers”is planned and introduced. As part of this activity students have to conduct marketsurveys to identify an entrepreneurial opportunity. Explain whether it is anindustrial or business opportunity. Indentify the society’s need (it can be area-wiseor locality-wise or product or service-wise) and indentify the product to be producedor service to be rendered to satisfy that need or Identify the modifications to bemade to increase the utility of a product or service. Explain how the new / improvedproduct or service is different from the existing product or service elaborate howit satisfies more the consumers.

As this the business opportunity the student has to estimate the potential demandfor the product or service, estimate the cost of production, and estimate thecompetition from producers of similar products or services. Estimations shouldnot be based on mere guess work. Students have to give bases on which estimatesare made. They have to follow a systematic method of forecasting, estimation andor projections. They have to use, if necessary mathematical models. In the reportthe student has to make a mention of location. Factors influencing his/her decisionregarding location. Incentives available for locating the unit at a particular location.He/she has to explain the permits, permissions, licenses and registrations to beobtained from the government/different control authorities, probable time requiredand probable cost to be incurred etc. The student has to state/discuss the technologyto be used, availability of the technology, cost of the technology, alternativetechnologies available etc. If it is necessary to import the technology restrictionson importing technology, cost of importing the required technology and the timerequired for importing technology should be discussed. Finances required, sourcesof finance, cost finance, probable risk and return and reasons for their choiceshould be given clearly.

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The student, in his/her proposal, should also discuss in detail, availability ofskilled manpower, training facilities available, and possibilities of outsourcingsome of the activities etc.

Ultimately success of a business depends upon ability to sell. Hence the studenthas to identify the markets and market networks, channels of distribution, businesspromotion strategies etc. Student has to give as many details as possible regardinghis business idea. It should not be imaginary, it should be real and it should bepractical. As the essence of entrepreneurship is innovation it should be innovative.In the process the student has to make a mention of sources consulted i.e., libraries,offices and places visited, people consulted, and literature surveyed. For the purposethe students have to work on their own. If necessary they can consult/discuss/takeguidance from the faculty. But no allotment will be made. No supervisors/guideswill be fixed.

The proposal should be evaluated by at least two staff members independentlyand average of the two evaluations should be taken. The students have to makePPTs and submit two copies of the report not exceeding 60 pages to the department.This should be completed by the time the students appear for semester-endexaminations. It is compulsory, hence every student should do this.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – IVSALES AND DISTRIBUTION MANAGEMENT

The objective of this course is to provide students a wonderful of opportunity oflearning the basics and concepts of Sales Management and DistributionManagement.

UNIT-I

Introduction: Evolution of Sales Management- Nature and importance of SalesManagement- Roles, Types and Skills of Sales Managers- Sales Objectives,Strategies and Tactics- Emerging Trends in Sales Management- Linking Sales andDistribution Management- Psychology in Selling- Buying Decision- SalesKnowledge and Sales Related marketing policies- Sales Process- Transactionaland Relationship Selling.

UNIT-II

Management of Sales-I : Strategic Planning- Role of Marketing & Sales- Marketing& personal selling Strategies – Sales Strategy – Developing sales forecast-Forecasting approaches- Sales budget- Defining sales territories-Procedures fordesigning territories- Assigning territories to people- Managing Territories-SalesQuotas.

UNIT-III

Management of Sales – II: Concepts of Sales Organisation- Types of Salesorganization structures- Specialization within sales organization- Sizing andStaffing the Sales force – Training and Motivating Sales Force- Compensatingand Leading Sales force- Sales force expenses – Marketing audit- Sales forceaudit- Evaluation of sales org- Evaluating and controlling the performance ofsales force.

UNIT-IV

Distribution Management: Definition- Need for Distribution Management- Needfor Distribution Channels – Value addition of Distribution Management- MarketingChannels- Channel Formats- Relationship of flows to service levels – Channellevels – Service Channels- retailer as a salesman – Trading /Retail Formats – E-

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Tailing – Wholesale – Functions & Classification – Major Wholesaling decisions-Distributors- Dealers/ Stockists.

UNIT-V

Designing Channel Systems: Channel Design factor – Channel planning process– Ideal Channel structure – Training, Motivating & Evaluating Channel members-Channel Design Comparison – Implementation – Vertical Integration – ChannelManagement – Power & Conflict – Principles of Channel Management – ChannelInformation System- International Sales and Distribution Management.

REFERENCE BOOKS:

1. Krishna K Havaldar & Vasant M Cavale: Sales and Distribution Management,TMH, 2007

2. Chunawala: Advertising, Sales and promotion Management, HPH, 2009

3. S L Gupta: Sales and distribution Management, Excel, 2009.

4. Tanner : Sales Management, Pearson, 2009.

5. Donald J. Bowersox & M. Bixby Cooper: Strategic Marketing and ChannelManagement, TMH, 2008

6. John F Tanner Jr, Earl D Honeycutt Jr & Robert C Erffmeyer: Sales Management,Pearson Education, 2009.

7. Pran Choudhury, Ricky Elliott & Alan Toop: Successful Sales Promotion,Orient Longman Limited,1998

8. Subhash C Jain: Marketing Strategy, Cengage, 2008

9. Kazmi: Marketing Management, Excel, 2007

10. Coughlan:Marketing Channels, Pearson, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective-IVSTRATEGIC INVESTMENT AND FINANCING DECISIONS

The objective of the course is to provide students with a knowledge of investmentand Financing decisions from the strategic perspective. The prerequisite for thecourse is Financial Accounting and Analysis and Financial Management. Studentsneed to be provided with discounting and statistical table for examination

UNIT-I

Investment decisions under conditions of Risk and uncertainty: Concepts ofrisk and uncertainty. Risk Analysis in Investment Decisions. Risk adjusted rate ofreturn, certainty equivalents, probability distribution of cash flows, decision trees,sensitivity analysis and Monte Carlo Approach to Simulation. Investment Decisionsunder capital constraints: Capital Rationing Vs. Portfolio. Portfolio Risk anddiversified projects.

UNIT-II

Types of Investments and disinvestments: Project abandonment decisions,Evidence of IRR. Multiple IRR, Modified IRR, Pure, simple and mixed investments.Lorie Savage Paradox. Adjusted NPV and impact of inflation on capital budgetingdecisions.

UNIT-III

Critical analysis of appraisal techniques: Discounted pay back, post pay back,surplus life and surplus pay back, Bail-out pay back, Return on Investment,Equivalent Annual Cost, Terminal Value, single period constraints, multi-periodcapital constraint and an unresolved problem, NPV mean variance analysis, HertzSimulation and Hillier approaches. Significance of information and data bank inproject selections.

UNIT-IV

Strategic Analysis of selected investment decisions: Lease Financing, LeasingVs. Operating Risk, borrowing vs. procuring. Hire purchase and Instalmentdecisions. Mergers and acquisitions in Capital Budgeting, cash vs. equity forfinancial mergers.

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UNIT-V

Financing Decisions: International Capital Structure: Modigliani Miller Model:Hamada Model of Market Risk: The Miller Model: The Trade-Off Models andAgency Costs: Capital Structure Theory –the Signaling Model.

REFERENCE BOOKS:

1. MY Khan and PK Jain: Financial Management: Text, Problems & Cases,TMH, 2008.

2. Prasanna Chandra: Financial Management, 7/e, TMH, 2008

3. Brigham & Ehrhardt: Financial Management, Text and Cases, Cengage, 2005.

4. Vishwanath, Corporate Finance, Sage, 2009

5. Alan Shapiro: Capital Budgeting and investment Analysis, Pearson, 2008.

6. Prasanna Chandra: Projects: Planning, Analysis, Financing Implementationand Review, 6/e ,TMH, 2008

7. James P. Lewis: Project Planning, Scheduling and Controlling,3/e,TMH 2004.

8. I.M. Pandey: Financial Management, Vikas 2009.

9. Richard Pike &Bill Neale: Corporate Finance & Investment—Decisions andStrategies, 2/e, PHI, New Delhi, 2008.

10. Alexander: Fundamentals of Investment 3/e Pearson,2008

11. Robert A Haugen: Modern Investment theory, 5/e, Pearson,2009.

12. Titman:Valuation, Pearson, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective -IVMANAGEMENT OF CHANGE

The objective of the course is to enable students understand how to cope up withthe changes that take place constantly in business. The prerequisite for the courseis knowledge of HRM and Organizational Behavior subjects.

UNIT-I

Change Management: Introduction, An overview of change, Forces of Change,Types of Change, change programmes – change levers-Change as growth – changeas transformation – change as turnaround – Value-based change Cases- A HewlettPackard Change Story: Managing a Merger, An IBM Change Story:Transformational Change from below and above, A McDonald’s Change Story:Responding to Pressure.

UNIT-II

Change Models: Process based change models, Content based models andIntegrated models, Diagnosis Models and Component Analysis – Diagnosingreadiness to change. Cases: Chipping away at Intel, Nestle and Boeing.

UNIT-III

Change Diagnosis & Resistance to Change Resistance to change: Factorscontributing to resistance, cognitive and affective processes, recognizing resistance,Managers as resistors to change – reducing resistance to change, suggestions formanage resistance to change- Cases-Problems at Perrier, Innovations at Wipro.

UNIT-IV

Implementing change: Organisation Development - Meaning, Nature and scopeof OD - Person-focused and role-focused OD interventions – Implementing changethrough OD, Appreciative inquiry and sense-making approaches- Contingencyand Processual Approaches to implementing change- Change at Dupont, BritishAirways Swipe Card Debacle, Implementing Tata Business Excellence Model inTata Steel

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UNIT-V

Linking vision and Change: Content of meaningful vision – Strategies forcommunicating change- Consolidating change: Actions to consolidate to change– Signs of consolidation of change - skills for communicating change, caution tobe observed- Cases, Role of Vision at Mentor Graphics.

Note: Cases in Reference 1 and 3.

REFERENCE BOOKS

1. Palmer, Dunford, Akin: Managing Organisational Change—A multipleperspective Approach, TMH, 2009.

2. Radha R Sharma: Change Management—Concepts and Applications, TMH,2009

3. Mike Green: Change management, Kogan Page, 2009.

4. V.Nilakant and S.Ramnarayan: Managing Change, Response Books, NewDelhi, 2009.

5. Robert A Paton and James McCalman: Change Management: A Guide toEffective Implementation 2/e,Response 2009.

6. Harvard Business Essentials: Managing Change and Transition, HBS Press,2007.

7. Thorn Hill: Managing Change,Pearson,2009.

8. Joseph W. Weiss: Organisational Behaviour and Change—ManagingDiversity, Cross cultural dynamics and Ethics. Cengage, 2009.

9. Harvard Business Essentials:Coaching and Mentoring, HBS Press, 2009.

10. Passmore, Stefan: Appreciative inquiry for change Management, Kogan Page,2009

11. French: Organizational Development and Transformation, 6/e, TMH, 2009

CDs (EXCEL MULTIMEDIA)

AUTHOR TITLERAHU SUBIR,M.P. MOBILIZING CHANGETHAPAR GAURAM Vice Chairman & MD,

Ballarpur Industries Ltd.

SUBIR RAHA MANAGING NEW INDIA: THE INDIA

President, AIMA and Former CMD, ONGC,

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MNCsSAMPATH KUMAR MOORTHY President, Sundaram FastensesPANDA B J, MUTHURAMAN B EMERGING LEADERSHIP: THE ROLE

OF NEXT GENERATION POLITICIANSEMERGING LEADERSHIP: ACQUIRINGA GLOBAL MINDSET

SCHWARTZ PETER MEGA TRENDS OF THE NEXTChairman Global Business Network DECADEMonitor Group

CHEN HONG Chairman & CEO the Hina Group Inc, China.DATTA RAJ, COLLABORATION, TRUST AND

Head(Knowledge Nanagement Group)INNOVATIVE CHANGEMindtree Consulting Pvt. Ltd.

VERMA YASHO V Director (HR & MS), Lg Electronics Ind Ltd

CNBC CDs TV18

Some Inspirational Movies from Management perspective (Management of Change)

English Hindi Telugu

Gladiator LAGAN Sye

Goal-I IQBAL Gamyam,

Goal-2 Lakshya

Victory Swadesh

10,000 BC Guru

United 93

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective -IVINFORMATION SYSTEMS CONTROL & AUDIT

The objective of the course is to provide students with knowledge of control ofinformation Systems and Audit. The prerequisite for the course is knowledge ofERP & MIS.

UNIT-I

Overview of Information System Auditing-Conducting an Information SystemsAudit, Overview & steps in an Audit.

UNIT-II

The Management Control Framework-I: Introduction, Systems DevelopmentManagement Controls, Security Management Controls, Operations managementControls, Quality assurance Management Controls.

UNIT-III

The Application Control Framework-I : Boundary Controls, Input Controls,Processing Controls, Database Controls, output Controls.

UNIT-IV

Evidence Collection & Evaluation: Audit Software, Code Review, Test Data, andCode Comparison, Concurrent Auditing techniques, Interviews, Questionnaires,and Control Flowcharts. Performance Management tools. Evaluating AssetSafeguarding and Data Integrity, Evaluating System Effectiveness, Efficiency.

UNIT-V

Information Systems Audit and Management: Managing the Information SystemsAudit Function, Introduction, Planning Function, Organising Function, StaffingFunction, Leading Function, Controlling Function, Some Features of InformationSystems Auditing.

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REFERENCE BOOKS :

1. Software Testing techniques - Baris Beizer, Dreamtech, second edition.

1. Ron Weber: Information Systems Control and Audit, Pearson, 2006.

2. James A.Hall: Information Technology Auditing and Assurance, Cengage.2008.

3. Davis: IT Auditing, TMH, 2007

4. David Ricchiute: Auditing and Assurance Services, 7/e, Cengage, 2008.

5. Cannon, Bergmann, Pamplin: CICA- Certified Information Systems Auditor,Study Guide, 1/e , Sybex, WILEY- India, 2006.

6. Ronald, Russel: The CISSP prep Guide, 2/e. Wiley, Dreamtech, 2006.

7. Alter: Information Systems, Pearson, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – VSERVICES MARKETING

The objective of the course is to provide a deeper insight into the marketingmanagement of companies offering services as product. The pre-requisite for thiscourse is marketing management offered in I semester

UNIT-I

Understanding services marketing & CRM: Introduction, Classification ofservices, Customer Relationship Marketing: Relationship Marketing, the natureof service consumption, understanding customer needs and expectations, Strategicresponses to the intangibility of service performances, Service Models – the servicetriangle management model, Molecular and Servuction Model, six –market model.

UNIT-II

Services market segmentations: The process of market segmentation, selectingthe appropriate customer portfolio, creating and maintaining valued relations.Creating value in a competitive market: Positioning a service in the market, valueaddition to the service product, planning and branding service products, newservice development.

UNIT-III

Pricing & Promotion strategies for services: Service pricing, setting pricingobjectives, pricing Vs demand. Service promotion: The role of marketingcommunication. Implication for communication strategies, setting communicationobjectives, marketing communication mix.

UNIT-IV

Planning and managing service delivery: Creating delivery systems in price,cyberspace and time. The physical evidence of the service space. The role ofintermediaries, enhancing value by improving quality and productivity, customerloyalty in services.

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UNIT-V

Marketing plans for services: Strategy, Levels of strategic planning, MarketOpportunity analysis.

REFERENCE BOOKS:

1. Valarie A.Zeithaml & Mary Jo-Bitner: Services Marketing—IntegratingCustomer Focus Across the Firm, TMH, 2009.

2. Christopher Lovelock: Services Marketing People, Technology, Strategy,Pearson 2009.

3. C. Bhattacharjee – Services Marketing – Concepts, Planning andimplementation - Excel, 2009

4. Ravi Sankar: Services Marketing, Excel, 2009

5. Rajendra Nargundkar: Services Marketing, TMH, 2009

6. Verma: Services Marketing, Pearson-2009.

7. Mark Davis: Managing Services People and Technology, McGraw-HillInternational, 2009

8. Adrian Payne: The Essence of Services Marketing, PHI, 2009.

9. Thomas J.Delong & Asish Nanda: Managing Professional Services—Textand Cases, McGraw-Hill International, 2009.

10. Roland T. Rust and P.K. Kannan: E-Service New Directions in Theory andPractice, Prentice-Hall, 2009.

11. James A Fitzsimmons: Services Management—Operations, Strategy andInformation Technology, 3/e, TMH, 2009.Hoffman: Services Marketing,Cengage, 2009

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA I Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – VINTERNATIONAL FINANCIAL MANAGEMENT

The objective of the course is to provide students with a broad view of InternationalMonetary Systems and its understanding to enable a global manager to do businessin a global setting. The prerequisite for the course is Financial Accounting andAnalysis and Financial Management. Discounting and Statistical tables need beprovided to students for examination.

UNIT-I

International Financial Management: An overview, Importance, nature and scope,Theories of International business, International Business Methods, Recent changesand challenges in IFM - International Flow of Funds: Balance of Payments (BoP),Fundamentals of BoP, Accounting components of BOP, Factors affectingInternational Trade flows, Agencies that facilitate International flows. Indian BoPTrends.

UNIT-II

International Monetary System: Evolution, Gold Standard, Bretton Woods system,the flexible exchange rate regime, evaluation of floating rates, the current exchangerate arrangements, the Economic and Monetary Union (EMU).

UNIT-III

Foreign Exchange Market: Function and Structure of the Forex markets, majorparticipants, types of transactions and settlements dates, Foreign exchangequotations, process of arbitrage, speculation in the forward market - CurrencyFutures and Options Markets, Overview of the other markets – Euro currencymarket, Euro credit market, Euro bond market, International Stock market.

UNIT-IV

Exchange Rates: Measuring exchange rate movements, Factors influencingexchange rates. Government influence on exchange rates – exchange rate systems.Managing Foreign exchange Risk. International arbitrage and interest rate parity.Relationship between inflation, interest rates and exchange rates – PurchasingPower Parity – International Fisher Effect – Fisher Effect.

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UNIT-V

Asset–liability Management: Foreign Direct Investment, International CapitalBudgeting, International Capital structure and cost of capital. International PortfolioManagement. International Financing: Equity, Bond financing, parallel loans -International Cash management, accounts receivable management, inventorymanagement. Payment methods of international trade, trade finance methods, Export– Import bank of India, recent amendments in EXIM policy, regulations andguidelines.

REFERENCE BOOKS:

1. Alan C.Shapiro: Multinational Financial Management, John Wiley, 2009.

2. Jeff Madura: International Corporate Management, Cengage, 2009.

3. P.K Jain: Josette Peyrard and Surendra S. Yadav, International FinancialManagement, Macmillan, 2009.

4. S.Eun Choel and Risnick Bruce: International Financial Management, TMH,2009

5. T. Siddaiah: International Financial Management, Pearson, 2009

6. V.A Avadhani: International Financial Management, HPH, 2008

7. Madhu Vij: International Financial Management, Excel, 2009.

8. P.G.Apte: International Financial Management, TMH 2009.

9. Maurice D.Levi: International Finance, TMH, 2009

10. Srivastava: Multinational Financial Management: Excel, 2009.

11. David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth: MultinationalBusiness Finance, 10th edition, Pearson Education 2009.

12. Ephrain Clark: International Finance, Cengage, 2009

13. Reid W. Click & Joshva D.Coval: The Theory and Practice of InternationalFinancial Management. Prentice Hall India, 2009.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – VHUMAN RESOURCE ACQUISITION AND MAINTENANCE

The objective of this study is to enable the student to specialize in the process ofRecruitment and Selection with a special focus on pre-employment tests andmeasuring competencies. The prerequisite for this course is Human ResourceManagement.

UNIT-I

Recruitment and Selection- Concept and Background, Job Analysis, Meaning,definition and purpose, Methods of job analysis: job analysis interviews, jobanalysis questionnaire, task analysis inventory, position analysis questionnaire,subject expert workshops, critical incident technique, Fleishman job analysissurvey, functional job analysis, job element method, repertory grid, critical incidenttechnique.

UNIT-II

Recruitment, Selection and Placement – The Process Nature of hiring, NeedAnalysis, Hiring internally, Sources of internal recruitment, External Hiring, Sourcesof recruitment: Advertisem*nt, consultants, employment exchange, campusrecruitment, employee referrals and unsolicited applications. Screening thecandidates: Application Forms: bio-data /resume / curriculum vitae and weightedapplication blanks, Testing, Meaning, definition, purpose, advantages anddisadvantages, Ability tests, personality assessment test, Interviewing, Interviewin public sector undertaking, statutory requirements, Reference checking &Appointment orders, Contents of appointment letter, hard copy (or soft copy),method of delivery and retrieving the acknowledgement copy, MedicalExamination & acceptance of offer for joining.

UNIT-III

Human Resource Maintenance: Introduction: Compensation meaning, objectives,nature of compensation, types of compensations, compensation responsibilities,Compensation system design issues, Compensation Philosophies, compensationapproaches, decision about compensation, compensation- base to pay, individualVs team rewards, Perceptions of pay Fairness, legal constraints on pay systems.

UNIT-IV

Managing Compensation: Strategic Compensation planning, determiningcompensation-the wage mix, Development of a Base Pay System: Job evaluationsystems, the compensation structure, Wage and salary surveys, the wage curve,

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pay grades and rate ranges, preparing salary matrix, government regulation oncompensation, fixing pay, Compensation as a retention strategy, Variable Pay andExecutive Compensation, Strategic reasons for Incentive plans, Administeringincentive plans, Individual incentive plans-Piecework, Standard hour plan,Bonuses, Merit Pay, Group incentive plans- Team compensation, Gain sharingincentive Plans, Enterprise incentive plans, Profit Sharing plans, Stock Options,ESOPs, executive compensation elements of executive compensation and itsmanagement.

UNIT-V

Managing Employee Benefits: Benefits- meaning, strategic perspectives onbenefits-goals for benefits, benefits need analysis, funding benefits, benchmarkingbenefit schemes, nature and types of benefits, Employee benefits programs- securitybenefits, retirement security benefits, health care benefits, time-off benefits, benefitsadministration, employee benefits required by law, discretionary major employeebenefits, creating a work life setting, employee services- designing a benefitspackage

Note: Case / Mini Project to be done at every unity level

REFERENCE BOOKS:

1. Phillips: Strategic Staffing, Pearson, 2009.

2. Daine Arthun Recruiting, Interviewing, Selecting & Orienting New Employee.PHI, 4/e. 2007.

3. Robert Edenborough: Assessment Methods in Recruitment, Selection andPerformance, Kogan, 2006.

4. Sanjay Srivastava: Case Studies in HRM, Exceil.2009.

5. Gatewood, Field,Barrick: Human Resource Selection. Cengage. 2008.

6. Gareth Robert: Recruitment and selection, Jaico, 2008.

7. N. K. Chanda: Recruitment and Selection. Paragon International. 2009.

8. Robert D. Gatewood and Hubert S. Feild, Human Resource Selection, Southwestern Cengage Learning, Mason, Ohio 20012.

9. Herbert G., Staffing Organization, Heneman III, Timothy A. Judge,5th Edition,McGraw Hill International.

10. Lilly M Berry, Employee Selection, Thomson Publications.

11. Hiring & keeping the best people, HBS Press.

12. Dipak Kumar Bhattacharyya, Human Resource Planning, 2ndedition, ExcelBooks.

13. Robert w. Wendover, High performance hiring, Crisp Publication,California,1991.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

IIMBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – VDECISION SUPPORT SYSTEMS

The objective of the course is to provide an understanding of Decision SupportSystem for Management decisions. The prerequisite for the course is knowledge ofERP & MIS.

UNIT-I

Decision- Making and Computerized support- Management support systems –Managerial Decision Making and Information Systems – Computerized Decisionsupport and supporting technologies - Decision-Making Systems - Modeling,and Support

UNIT-II

Decision Support System – Decision support systems configurations - Theknowledge based management system – The Decision Support system Hardware –Decision support system classifications - Modeling and Analysis – Certainty,Uncertainty and Risk - Management support system modeling – Decision Analysisand alternatives – Multiple goals, Sensitivity analysis and Goal seeking - DSSDevelopment

UNIT-III

Developing Decision Support systems and Deterministic Models, the DSSDevelopment Methodology – Decision Support Systems Technology levels andtools - Models Required to Cope With Uncertainty, Probabilistic Models andFuzzy Sets, Fuzzy DSS and Fuzzy Expert DSS.

UNIT-IV

Application of DSS to Some Functional Areas of Management Like Finance,Marketing, Production Planning and Control Etc. Feasibility of DSS Technical’sand Financial viability

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UNIT-V

Non-Optimising Models of DSS and Intelligent Decision Support systems –Artificial Intelligence – Concepts of Expert systems – Problems and limitations ofExperts systems – Expert systems success factors- Knowledge acquisition -Simulation Techniques and Monte- Carlo Methods.

REFERENCE BOOKS :

1. Macllah: Decision Support Systems and Data Warehousing, Tata McGraw-Hill , 2000.

2. Efraim Turban, Jay E. Aronson, Ting-Peng Liang: DSS and Intelligent Systems,Pearson Education, 2009

3. Stevenson: Introduction to Management Science, Tata McGraw-Hill, 2008.

4. James A Obrien, George M Marakas: Management Information systems, 7/e,Tata McGraw-Hill, 2008.

5. George M..Marakas: Decision Support Systems in the 21st Century, 2/e, PHI,2008.

6. Anderson: Introduction to Management Science & Quantitative techniquesfor Decision Making, Cengage, 2009

7. Hiller, Lieberman: Operations Research: Concepts & Cases, 8/e, Tata McGraw-Hill , 2008.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – VIPROJECT MANAGEMENT

The objective of this course is to lay an important foundation to students inmanaging projects with a special focus on every phase such as project planning,execution, monitoring and evaluation.

UNIT-I

Introduction: Introduction-Project management-What is Project Management-why Project Management-Project Lifecycle- Project Management Research inbrief, Project Management today, Organization strategy and structure and culture,Forma of organization structure, stake holder management, organization culture,creating a culture for Project Management.

UNIT-II

Project Planning: Project Planning Defining the project, Approaches to projectscreening and selection, Work breakdown structure, financial Module, GettingApproval and compiling a project charter, setting up a monitoring and controllingprocess.

UNIT-III

Project Execution: Initiating the Project, Controlling and Reporting projectobjectives, conducting project Evaluation, Managing Risk-Four Stage Process,risk management an integrated approach, cost Management, Creating a projectBudget.

UNIT-IV

Leading Project Teams: Building a project Team, Characteristics of a Effectiveproject Team, achieving cross- functional co-operation, virtual project teams,Conflicts management, Negotiations

UNIT-V

Performance Measurement and Evaluation: Project control cycles, monitoringproject performances, Earned value management, Human factors in projectEvaluation and control, Project termination, Types of project terminations, Projectmanagement and future current and future trends in project management.

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REFERENCE BOOKS:

1. Gray, Larson: Project Management-Tata McGraw Hill-2008

2. Enzo Frigenti: Project Management-Kogan, 2008

3. Jeffery K.Pinto: Project Management-Pearson Education-2009

4. Larry Richman: Project Management-PHI, 2008

5. Scott Berkun: Project Management, SPD, 2008

6. Thomas M.Cappels: Financially Focused Project Management, SPD,2008.

7. Anita Rosen: Effective IT Project Management-PHI-2008.

8. R. Panneerselvam, P. Senthilkumar: Project Management, PHI, 2009

9. Guide to Project Management Body of Knowledge (PMBOK® Guide) ofProject Management Institute, USA.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective – VILOGISTICS AND SUPPLY CHAIN MANAGEMENT

The Objective of this course is to gain the knowledge of possibilities of efficientoptimization and management of operation in integrated supply chains and alsothe ability to apply them in the enterprise reality. The course will also strengthenthe holistic view on supply chain operations, management and strategy and somecurrent research areas in supply chain management. Consequently the courseprovides advanced knowledge about logistics and their supporting systems froma supply chain perspective.

*The students need Statistical Table to solve numerical problems.

Prerequisite for the course:- Knowledge of Production and Operations Management,Marketing Management and QABD taught in second semester of the programme.

UNIT-I

Understanding the Supply Chain: Objective and Importance of Supply ChainProcess View of Supply Chain. Competitive and Supply Chain Strategies, AchievingStrategic Fit, Expanding Strategic Scope. Logistics: The Logistical valuepreposition, The Work of Logistics, Logistical operations, Logistical operatingarrangements, Supply chain Synchronization , Supply Chain Drivers and Metrics:Drivers for Supply Chain Performance, Framework for Structuring drivers. Facilities,inventory, transportation, information, sourcing and pricing. Obstacles to Achievingfit, Supply chain performance in India. Case studies

UNIT-II

Designing the Supply Chain Network : Role of distribution in the Supply Chain,Factors influencing Distribution network design, Design options for Distributionnetwork, The role of network design in the Supply Chain, Frame work for Networkdesign decisions, Models for facility location and capacity allocation, PlanningDemand and Supply in a Supply Chain: Demand Forecasting in Supply Chain:Components of forecast and forecasting methods, Aggregate Planning in SupplyChain: Role of aggregate planning, Aggregate planning Strategies , Inventoryplanning and economic theory aberrations. Case studies

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UNIT-III

Planning and Managing inventories in Supply Chain: Managing Economies ofScale in Supply Chain, Managing Uncertainty in a Supply Chain, Determiningoptimal level of product inventory. Designing and Planning TransportationNetworks: Transportation in a Supply Chain. Case studies

UNIT-IV

Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions in aSupply Chain and procurement strategies, Information Technology andCoordination in a Supply chain. Case studies

UNIT-V

Logistics and Supply chain relationships: Identifying logistics performanceindicators –Channel structure – Economics of distribution –channel relationships–logistics service alliances. Managing Global logistics and Global supply chains:Logistics in a global economy – views of global logistics- global operating levels– interlinked global economy - The Global supply chains , Supply ChainManagement in Global environment–Global strategy – Global purchasing – Globallogistics–Global alliances –Issues and Challenges in Global supply chainManagement – Case studies.ss

REFERENCE BOOKS:

1. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy,Planning and Operation, Third edition, Pearson, 2009.

2. Donald J.Bowersox and David J.Closs: Logistical Management: TheIntegrated Supply Chain Process, TMH, 2006.

3. Rajasekhar & Acharyulu: Logistics and Supply Chain Management, Excel,2009.

4. Sridhara Bhat: Logistics and supply chain management, Himalaya, 2011.

5. John T Mentzer: Supply Chain Management, Sage Publications, 2008

6. Donal Waters: Global Logistics, Kogan Page, 2009

7. Christain schuh et al:The purchasing chess board, Springer link,2009.

8. Philip B.Schary, Tage Skjott-Larsen: Managing the Global Supply Chain,Viva, 2008.

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9. Joel D wisner, Keong Leong, Keah Choon Tan: Principles of Supply ChainManagement- A Balanced approach, Cengage Learning, 2008

10. Rahul V Altekar: Supply Chain Management, Concepts and Cases, PHI ,2008

11. J.L.Gattorna and D.W.Walters: Managing the Supply Chain, Macmillan,2008

12. Rangaraj: Supply chain Management for competitive advantage, TMH, 2009

13. Kachru: Logistics and Supply Chain Management, Excel, 2009

14. Shah: Supply Chain Management, Pearson, 2009

Excel Multimedia – CDs:

Author Title

AGARWAL KAPIL, Asst Vice President, COLLABORATION AND BEST

Madura Garments PRACTICES IN SUPPLY CHAIN

Dawar Sanjay MANAGEMENT

Associate Partner, Accenture Ind Pvt Ltd

Anandan Rajan, Devoloping Good Supply Chain

Vice President and GM, Dell India. MANAGEMENT

SHARMS SUMAN, Head Process, DS Group

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective-VIBANK AND INSURANCE MANAGEMENT

The objective of this course is to enable the students to understand the conceptand operations of Banking Sector in India and the importance of Life and GeneralInsurance

UNIT I

Introduction to Indian Banking: Structure of Indian Banking – RBI - CommercialBanks and their functions-public sector banks – private sector banks and types -unit banking and branch banking – local area banks – foreign banks – regionalrural banks ( RRBs) –cooperative banks – introduction of retail banking -Recenttrends in India Banking Industry .

UNIT II

Banking Regulatory and Supervisory Mechanism: RBI Functions - MonetaryPolicy – credit control measures -CRR, SLR, Repos, Reverse Repos and AssetLiability Management – management of Non Performing Assets (NPA)- RBIguidelines on NPA- RBI control on commercial banks – quantitative and qualitativemeasures- brief introduction of Basel II norms.

UNIT III

Technology in Banking: Introduction to E- Banking – Internet banking - ATMs,Inter bank, Transfers – Electronic clearing services – electronic funds transfer –tele-banking – electronic cheques – credit cards and debit cards – smart cards- M-Banking.

UNIT IV

Life Insurance – Introduction to Life Insurance – significance of insurance –Types of Life Insurance contracts; Principles of Life Insurance; Assurance Vsinsurance – Life insurance products and their coverage.

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UNIT V

General Insurance – Introduction to general Insurance -Types of General Insurance– brief introduction to : Fire, Marine, Motor Vehicle, Health and miscellaneousInsurances ( property, building, earthquake, flood and burglary insurance)-reinsurance characteristics-types of reinsurance. Reinsurance Vs double insurance.

REFERENCE BOOKS :

1. Jyotsna Sethi and Nishwan Bhatai, Elements of Banking and Insurance, PHIPublications, New Delhi, 2008.

2. S,C.Sahoo, S.C Das., Insurance Management. Himalaya Publishing House,2009.

3. Mark S. Dorfman., Risk Management and Insurance. Pearson Education,2007.

4. M.L.Tandon, Banking Law and Practice in India.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:4,T:0,P:0,Credits:4 Total Marks-100 (Int:40, Ext:60)

Elective-VIORGANIZATION DEVELOPMENT

The objective of this course is to make the students to understand the concept,process, interventions and other related aspects of Organizational Development.

UNIT-I

Foundations of Organizational Development: Conceptual frame work of OD,History of OD, First order and second order Change, Values, assumptions andbelieves in OD, characteristics of OD, Participation and Empowerment, Teams andteamwork, Parallel learning structures, A normative-re-educative strategy of change,Applied behavioural science, Action research.

UNIT-II

Managing the OD Process: Components of OD Process, Diagnosis, Action &Program Management; Diagnosis: Diagnosing the System, its subunits andProcesses, Diagnosis using the Six-box Organizational Model, Third WaveConsulting: The Action Component: nature of OD intervention, analyzingdiscrepancies: The Program Management Component: Phases of OD Programs,model for managing change, creating parallel learning structures.

UNIT-III

OD Interventions: Definition, factors to be considered, choosing and sequencingintervention activities, classification of OD interventions, results of OD, typologyof interventions based on target groups. Human process interventions (individual,group and inter-group human relations): Individual based: coaching, counseling,training, behavioral modeling, delegating, leading, morale boosting, mentoring,motivation, etc.

UNIT-IV

OD Interventions (Continued): Conflict management, dialoguing, groupfacilitation, group learning, self-directed work teams, large scale interventions,team building, and virtual teams. Inter-group based: Organization mirroring, thirdparty peacemaking interventions, partnering Techno structural (Structures,

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technologies, positions etc.,) & Strategic interventions: Techno structural: Balancedscorecard; business process reengineering; downsizing and outsourcing;

UNIT-V

The Future and OD: The changing environment, Fundamental strengths of OD,Implications of OD for the client, ethical standards in OD, OD’s future, ODConsultant’s role, issues in consultant-client relationship, Power, Politics & OD,Research on OD

REFERENCE BOOKS:

1. Organization Development, behavioral science interventions forOrganization Improvement, Wendell L.French, Cecil H.Bell, Veena, Jr,Pearson, PHI.

2. Organizational Design and Development-Concepts and Applications-Dr.Bhupen Srivastava, Biztantra

3. Organizational designs for excellence, Pradip N. Khadwalla, TMH, 2005

4. Organization Theory & Design, Richard L Daft, Cengage Learning, 8thEdition.

5. Organization Development, & Transformation, Managing Effective Change,Wendell L.French, Cecil H.Bell, Jr, TMH.

6. Organizational, Design, and Change-Gareth R. Jones, 5th Edition.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

II MBA II Semester

L:8,T:0,P:0,Credits:16 Total Marks-Grades (A,B,C,D)

PROJECT WORK

Students are required to work the entire fourth semester on the project even as theyundergo the assigned course work of this semester. The students can choose specificproblem of Industry or Industry based project work. Alternatively it can be secondarysource based or Field based project work. Before they commence the project workit is suggested that they write a synopsis indicating the objectives, Methodology,Framework for analysis, Action plan with milestones in order to have clarity fortheir subsequent work. The project should have an internal faculty as guide.

EVALUATION OF PROJECT WORKS

A Project Review Committee (PRC) of the college is to be constituted withPrincipal/Director as chairperson, heads of the departments, which are offering PGcourses, and two other senior faculty members of the department offering MBA.Registration of Project work: A candidate is permitted to register for the projectwork after satisfying the attendance requirement of all the courses (theory andpractical courses) up to III Semester. A candidate is permitted to register for theproject work after satisfying, the title, objectives and plan of action of his projectwork to the departmental committee for its approval. Only after obtaining theapproval of departmental committee the student can initiate the project work.The duration of the project is for one semester, changes in the project to be approvedby PRC. The work on the project shall be initiated in the beginning of the fourthsemester and the duration is one semester.

A candidate is permitted to submit project thesis only after successful completionof theory and practical course with the approval of PRC not earlier than 40 daysfrom the date of registration of the project work. For the approval of PRC thecandidate shall submit the draft copy of the thesis to the principal (through Headof the Department) and shall make an oral presentation before the PRC. Threecopies (two hardcopies & one softcopy) of the project thesis certified by thesupervisor shall be submitted to the College / Institute. The thesis shall beadjudicated by one examiner selected by the Institute out of 5-member panel,submitted by the college who are eminent in that field of study with the help ofconcerned guide, project coordinator and the head of the department.

If the report is favorable, viva-voce examination of the project report shall beconducted by a board consisting of the External examiner, the Head of the

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Department and Supervisor. The Board shall jointly report candidates work; thebifurcation of the evaluation is as follows.

(A) Excellent, (B) Good, (C) Satisfactory, or (D) Unsatisfactory.

If the report of the examiner is not favorable, the candidate shall revise and resubmitthe thesis, in the time frame described by PRC. If the report of the examiner isunfavorable again, the project shall be summarily rejected. Head of the Departmentand Project coordinator shall coordinate and make arrangements for the conductof viva- voce examination. If the report of the viva-voce is not satisfactory, thecandidate will retake the viva-voce examination after three months. If he fails toget a satisfactory report at the second viva-voce examination, he will not be eligiblefor the award of the degree, unless the candidate is asked to revise and resubmit

REFERENCE BOOKS:

1. Business Essentials: Research Project, Viva, 2009

2. Paul Oliver:Writing Your Thesis, Sage, 2009

3. M.K.Rampal & S.L.Gupta: Project Report Writing, ParagonInternational,2009

4. Michael Jay Polonsky: David S Waller: Designing and Managing a ResearchProject, Sage, 2009

5. Surendra Kumar: An Aid to Project Work, Paragon International, 2009.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGY

IIMBA II Semester

L:2,T:0,P:6,Credits:2 Total Marks-50(Int:50, Ext:Nil)

CURRENT AFFAIRS

The objective of this course is to create awareness on current business eventshappening in India and around the world.

Specific Course Objectives

1. To create awareness of current business matters

2. Strengthen their reading habit

3. Improve critical thinking on business issues

4. Equip students with knowledge and skills to succeed in job interviews

Life is dynamic and knowledge is power. Many changes come and manydevelopments take place in business and industry. Development is the need andchange is the nature. Managers have to keep track of the changes otherwise it isdifficult to withstand competition. Knowledge is central to stay competitive andto create wealth. Managers have to collect information on a continuous basis,analyze the environment and decide to survive. Likewise students of Master ofBusiness Administration (potential managers and entrepreneurs) have to learn tokeep themselves abreast of current affairs and latest developments or trends inbusiness and industry. In other words they must be able to replenish the continuallydecaying knowledge inventory, to generate knowledge and to upgrade theknowledge. In the process they may have to improve simple data into informationand knowledge. Entrepreneurial or managerial skill depends upon the possessionof and currency of knowledge. For that they have to consult on a continuous basis,different sources - news papers, professional/industry/trade journals/newsletters,business news channels, internet etc. – and identify the trends in promotion,organization, development, diversification etc. of business and industry. Theyhave to observe and document the trends which affect management practices andrelate them to the existing knowledge. In support of the information collectedpaper cuttings and/or photo stat copies may be enclosed. The student shouldexplain how an even influences the current managerial practice.

Teaching Methods

The student is required to read a Business magazine supplied by the Institutionand appear for a quiz conducted on each issue. Group Discussions will be conductedduring the class session (two periods per week in a group of 6-8 students). Studentswho are absent for any of the Group Discussions will be losing a chance.

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GOKARAJU RANGARAJU INSTITUTE OF ENGINEERING AND TECHNOLOGYDEPARTMENT OF MANAGEMENT STUDIES

Suggested Project Evaluation Procedure for MBA students

(On the basis of the discussion given in the previous e-mail following projectevaluation procedure has been prepared. This may be adopted as it is or withnecessary modifications.)

1. EVALUATION OF FINAL PROJECT / DISSERTATION WORK OF THE MBASTUDENTS:

A. The MBA students of the College/Institute have to undertake project workin the fourth semester. The project should be a real time project. They have togo to different industrial units, enquire into their problems, convince them togive project placement for at least a period of 45 days, select a topic dependingupon their specialization, conduct a systematic enquiry and prepare a projectreport. For that a student has to work under the guidance of two researchsupervisors/guides. One is an ‘external research supervisor/guide’ andanother is an ‘internal research supervisor/guide’. External researchsupervisor/guide is a person not below the rank of an officer working in theindustrial unit concerned. An internal research supervisor/guide is a facultymember of the department and is allotted by the Head of the Department onthe basis of specialization/convenience/ability.

B. At the commencement of the project work, the student has to get an acceptanceletter from the industrial unit concerned and submit the same to the ‘projectcoordinator’. Project coordinator is appointed by the Head of the Department.Different project coordinators can be appointed for different batches and fordifferent sections of the same batch.

C. After a successful completion of the project work the student has to submit aproject report. The project report shall be systematically prepared on thebasis of the project work undertaken. Submission of the project report is theculmination of the project work.

D. At the beginning of the fourth semester every year, the Principal shallconstitute a ‘Project Review Committee (PRC)’ with Head of the Departmentas Chairperson and two other senior teaching staff/faculty of the Departmentas members. Senior teaching staff/faculty means a Professor designate of theDepartment or an Associate Professor of the Department with ten years ofexperience.

E. The student has to prepare a project proposal, in consultation with the projectsupervisor (consisting of the title, research problem, objectives, methodologyand action plan), enclose the acceptance letter obtained from the industrialunit concerned and submit that to the project coordinator concerned. The

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project coordinator places all the proposals before the project reviewcommittee. The project review committee reviews them and approves them.For the purpose, the PRC may seek explanation from the student or interviewthe student concerned. If the proposal is not acceptable the PRC may ask thestudent to revise and resubmit the proposal.

F. Once the PRC approves the project proposal, the student can commencedoing the project work. The student has to spend at least 45 days in theindustrial unit concerned during the fourth semester and obtain a certificateto that effect from appropriate authority of the industrial unit.

G. Under normal circ*mstances a student is not allowed to change the internalresearch supervisor/guide. If there is any valid reason, on request from thestudent, the Head of the Department, in consultation with other members ofthe PRC, can change the internal research supervisor/guide.

H. If a student wants to change the topic he has to submit a written application,giving reasons, to Project Review Committee, through the research supervisorand the Project Coordinator. On receipt of the application if the PRC issatisfied can permit the change. However, the Project Review Committeeshall examine whether the change of topic leads to a major change of hisinitial plans of project proposal or not and whether the time left over forcompletion is sufficient or not.

I. After commencement of the project the student shall submit the status report(progress report) at least two times with a gap of at least 20 days in betweenand present himself personally for review. In this regard the student has tofollow the ‘project review schedule’ given by the Department/coordinator.

J. If the project work is complete the student can submit the project reporteither before the commencement of the fourth semester-end examinations oras decided by the Department. The gap between registration of the topic andsubmission of the report should at least be 45 days. The student shall submittwo hard bound copies and one soft copy of the project report to theDepartment for the purpose of evaluation. The project report should beprepared as per the guidelines given by the Department from time to time.

K. The project report shall be adjudicated by an external examiner appointedby the Principal (i.e., the Head of the Institution). The Head of the Departmentin consultation with other members of the Project Review Committee preparesa panel of examiners in 1:3 ratio and submits to the Head of the Institution.The Head of the Institution selects the required number of the examinersfrom the panel for the purpose of project report evaluation and viva-voceexamination.

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L. If the examiner is not satisfied with the project report, the student shall reviseand resubmit the project report.

M. On acceptance of the project report by the external examiner, a viva-voceexamination will be conducted by a board consisting of the external examiner(who has adjudicated the report), Head of the Department and the internalresearch supervisor concerned. The Board shall jointly report the student’swork as:

i. Excellent,

ii. Good,

iii. Satisfactory, or

iv. Unsatisfactory

Head of the Department shall coordinate and make arrangements for the conductof viva-voce examination. If the report of the viva-voce examination isunsatisfactory, the student shall appear for viva-voce examination after three months(after payment of a prescribed fee). If he/she fails to get a satisfactory report even atthe second viva-voce examination he/she will not be eligible for the award of thedegree.

MBA Syllubus JNTU - [PDF Document] (2024)

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